July 2023 Newsletter

For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible.

Often, home care agency owners settle on the fastest and least expensive website rather than a quality-driven one. Others attempt to develop their own website to try to save more money. However, both of these strategies can and usually do hurt agencies in the long run. Thoughtful, industry-specific expertise, planning and execution are key to attracting and engaging your target audiences.

We’re proud to announce our new partnership with CareAcademy, a leading provider of training for in-home care agencies, caregivers, nurses, and more. CareAcademy offers an innovative platform that transforms the way caregivers learn and how agencies manage training!

Founded in 2016, CareAcademy is trusted by over 2,000 home care, home health, and assisted living providers. And the best part? corecubed customers receive a 10% discount when signing up for a new CareAcademy account. If interested, please email referrals@careacademy.com and mention corecubed to receive your discount.

Do you have a caregiver in your organization who goes above and beyond? Let them know you see and value their hard work! Nominations for the 2023 HCAOA Caregiver of the Year Award are officially open, and member agencies are encouraged to nominate their top caregivers.

All nominees will be nationally recognized by HCAOA. The top caregiver will receive a $1,000 cash award and an all-expenses paid trip to the HCAOA conference in Chicago this October.

The 2023 HCP Benchmarking Report is out! If you haven’t gotten your hands on it yet, use our discount code bmr23corecubed for $600 off the digital download!

In the report, you’ll notice that PPC (or pay-per-click) advertising ranks as a top marketing source for home care agencies. PPC is a powerful method for increasing quality clicks to your website and generating leads for your aging care business. You want your agency to be the first website people find when they search for home care, and a strategic PPC plan can help you achieve that goal.

Don’t know anything about PPC? No problem! The corecubed team offers expertise in both organic search engine optimization and PPC management services to help your agency increase online visibility and overall website performance. Schedule a call with us to learn how we can make PPC work for your agency.