For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible.
Often, home care agency owners settle on the fastest and least expensive website rather than a quality-driven one. Others attempt to develop their own website to try to save more money. However, both of these strategies can and usually do hurt agencies in the long run. Thoughtful, industry-specific expertise, planning and execution are key to attracting and engaging your target audiences.