January 2023 Newsletter

When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. It’s crucial to help families overcome their objections to the price of home care by showing the value and benefits your agency provides over lower-priced competitors. corecubed’s home care marketing experts have strategies that will help your team handle pricing questions effectively, even before mentioning cost during the inquiry call and throughout the sales process.

Mark your calendars for February 15 and 16! Home Care Pulse is hosting the 2023 Growth Summit, a 2-day online conference that brings together top industry leaders and experts in the care continuum. Attendees will have the chance to glean their advice, experience, knowledge, and expertise on hot topics such as:

• Successful marketing tactics
• Fostering a culture of diversity, equity, and inclusion
• Recruitment and training
• How to utilize awards and certifications
• And more

We’re pleased to participate in the panel discussion, “What’s Next for Post-Acute Care Marketing in 2023?” on February 16 at 2:45pm Eastern, and to offer you a $50 savings on registration when you sign up before January 15!

Use promo code CORECUBED23 to access your discount and get ready for new growth in 2023!

The new year is a time to celebrate, and what better reason to celebrate than being one of the best home care providers in the country? On January 26th, Home Care Pulse is honoring the winners of its 2023 Best of Home Care Awards, and you can join in the celebration and learn how your agency can qualify for next year’s awards.

Showcasing awards like these on your website and other marketing materials lends authenticity to your agency and shows potential clients that you care about quality. If your agency needs help adding awards to your marketing materials, website, or social media, contact the award-winning home care marketing experts at corecubed.