Home Care Marketing Tips: How to Design with User Emotions in Mind

These home care marketing tips can help your agency consider user emotions in your website’s design.

Trying to find the ideal care solution for aging parents or an older loved one can be an emotional undertaking. The need for care often comes after a hospitalization or chronic health diagnosis, adding stress, anxiety, and the sense of feeling overwhelmed.

If your agency’s website isn’t user-friendly, is cluttered or hard to read, or doesn’t meet accessibility standards, users can quickly become frustrated and abandon your site before finding the information they need.

The following home care marketing tips can help prevent this from happening:

  • Let Users Control Text Size: Allow users to adjust text size on your site with simple controls that are clearly visible and easy to use.
  • Make Navigation Easy: Links and buttons need to be easy for users to see and click, regardless of the type of device they are using to browse your site.
  • Design for Trust: Every interaction a potential client has with your website is a chance to gain his or her trust. It’s important to routinely perform audits of your site to ensure your content is up to date, that there are no broken or duplicate links, and to make sure your site meets current accessibility best practices.

Designing a website for a home care consumer audience takes a carefully thought-out design process that considers the emotional state of users. It’s also a great opportunity for your agency to market the services that will benefit aging adults and their families.

Working with aging care marketing specialists, like our team at MOST, can help ensure that your agency has a compelling and intuitive website design to help build trust with your potential clients. Contact us today at 800.370.6580, to learn more!