Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance.

The same is true in home care advertising. Personal stories are the beacons that illuminate the intrinsic value of the services you provide. These heartwarming stories help your target audience align themselves emotionally with your brand and encourage confidence in your expertise and compassion, which can help overcome objections to cost.

Learn why it’s essential to weave personal stories into your home care marketing plan and the best ways to do so.


Did you know that corecubed is a full-service advertising partner for care companies? Watch our video to learn more, and consider working with corecubed to create a video for your company!

Contact us to learn more about how we can help you create videos for your website, social channels, recruitment, testimonials, or advertising your services.


The 15th annual HCP Benchmarking Survey is now open!

We encourage you to be part of this incredibly important study to help your company and the care industry as a whole. Participate in this year’s survey with other care companies nationwide and gain valuable insights that will help shape your decision-making process and future growth.

Participate before February 9 and receive a FREE digital copy of the report, plus a savings of over $1,000 on a physical copy!

corecubed | 800.370.6580 |

corecubed 700 Pole Creasman Rd. Asheville, North Carolina 28806 United States (800) 370-6580