Marisa Snook, CEO of corecubed, joins host David Knack in this episode of Home Care Hindsight to share her extensive experience in home care marketing and website management. Marisa explains the critical importance of keeping your website secure by regularly updating plugins, themes, and backups. She also emphasizes the need for businesses to maintain all website logins and ownership of their sites.
Marisa reflects on common mistakes she’s seen from clients, including the risks of losing everything due to website neglect, and shares best practices for safeguarding your online presence. Throughout the conversation, she highlights the significance of AI in marketing, the role of authentic branding, and the continuing relevance of print marketing in home care. She provides actionable advice on handling inquiry calls and connecting with clients effectively.
Lesson Takeaways
- Website maintenance is essential to keeping your site secure; update plugins and design themes regularly.
- Maintain backup copies of your website on a different server than your web host to avoid major issues if the host is compromised.
- Home care agencies need to rethink branding, moving away from overused symbols like hearts and angel wings.
- Strong inquiry call handling is key to converting marketing efforts into clients. Agencies must monitor how calls are handled to avoid missed opportunities.
- AI is a starting point, not the complete solution; tools like Perplexity AI can be used to improve operations, but they’re evolving quickly.
Quotes
- Marisa Snook: “Your server is only as secure as the weakest website on that server.”
- David Knack: “Delegation is hard for leaders, but it’s essential for long-term success and growth.”