Build Local Awareness of Your Care Company With Social Media Marketing

Build Local Awareness of Your Care Company With Social Media Marketing

Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your … Read More

The Best Social Channels for Home Care Marketing

The Best Social Channels for Home Care Marketing

Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More

Grow Your Senior Care Agency With Facebook

Grow Your Senior Care Agency With Facebook

The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More

Sprinkle Some Pixel Dust on Your Facebook Marketing

Sprinkle Some Pixel Dust on Your Facebook Marketing

Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked … Read More

corecubed Brings Home the Gold, Silver, and Bronze with 6 New Aster Awards

corecubed brings home the gold, silver and bronze with 6 new Aster Awards

The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients: 24/7 Idaho Home Care’s Website: Gold Dakota Home Care’s Nursing Care Brochure: Gold Endeavor In-Home Care’s Social Media Ad: Gold Dakota Home Care’s Logo and Letterhead: Silver JFS … Read More

Home Care Marketing Specialists Explain How to Avoid Copyright Infringement

Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More

What Apple’s iOS14.5 Means for Marketing Home Care Ads on Facebook

If you’re an iPhone user, chances are that by now you’ve received a notification or heard about Apple’s latest update, iOS14.5, which was released in late April after several weeks of anticipation from the digital marketing communities. While iOS14.5 prioritizes helpful new ways to experience some of the iPhone’s most popular applications and features, the spotlight has shone brightly on … Read More

Applying What Aristotle Knew About Persuasion to Home Care Sales

Applying What Aristotle Knew About Persuasion to Home Care Sales

The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But persuasion is more than rehearsed responses to inquiry questions. Persuasion is about building trust with potential clients and referral sources, identifying the values of your … Read More

Ask the Home Care SEO Experts

Ask the Home Care SEO Experts

“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!”   Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that competitors seem to be getting more business, engaging with companies that make these types of promises can be tempting.   Unfortunately, these promises are highly unrealistic.   To learn more about an effective home care SEO strategy and why SEO makes a … Read More

Going, Going, Google+ Business Pages Are Almost Gone

home care marketing specialists

Over the past decade, social media has become a huge part of our daily lives; it’s how we stay in touch with old friends, the way we invite people to parties and get-togethers, and where we turn for recommendations. Social media is also where we, as business owners and operators, advertise our goods and services. But the times are changing … Read More

Facebook Marketing 2.0: Pay to Play

Marketing Home Care on Facebook

Ah, the good old days; we often long for their simplicity, and yet time and so-called “progress” march on. In Facebook’s glory days, we didn’t worry about fake news, algorithms, or ads. Instead, it was all about making friends, catching up, and sharing. Then businesses wanted to use Facebook to connect with consumers, so they joined the platform and started … Read More

Buzzwords That Will Frighten Your Facebook Reach

home care social media

It’s that spooky time of year when all the ghouls and goblins come out. Wondering what creepy costume you can don while taking the kids trick-or-treating? A simple solution might be to wear a t-shirt with the words “SHARE” or “FREE.” If that doesn’t sound scary to you, then you haven’t been living in the upside-down world of Facebook as … Read More

Top Home Care Marketing Trends in 2017

Home Care Marketing Trends

Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More