Category Archive

Aligning Your Care Company’s Processes With Your Purpose

At Rosemark, we’ve spent over three decades working with home care agencies across the country. One thing has become crystal clear: aligning your care company’s processes with your purpose is the most effective way to achieve your business goals. But where should you start to create this alignment? And what should the end result look like? Let’s dive into … Read More

Mastering the Art of the Follow-Up in Home Care Sales

Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More

Want to Bring in Additional Private Duty Business? Do This!

In today’s highly competitive home care market, running a profitable home care agency requires multiple lines of business and revenue streams. Many successful home care company owners have found that they can achieve this by accepting long term care insurance (LTCI) and VA benefits. These two revenue streams come with more cost flexibility than other contractual streams of revenue. With … Read More

The #1 Overlooked Strategy to Drive a Steady Stream of Care Business

When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More

Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow

With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More

Score More Runs for Your Agency with the Right Coach

With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of … Read More

How corecubed Clients Are Growing Home Care Sales with Customized Sales Training

“I need marketing help!” At corecubed, this is a plea we often hear from agencies of all sizes, and our home care marketing team has become renowned for providing a wide array of amazing marketing services and products to better market your home care business and get your agency more leads. But what’s happening once you get those leads? Is your sales … Read More