In the world of home care, your reputation is everything. The trust you build with your clients and their families doesn’t just stay behind closed doors—it extends into the broader community through online reviews. Positive online reviews can shine a light on the exceptional care you provide, drawing in more families who need your help. But how do you encourage … Read More
Navigating Online Reviews to Build Care Marketing Momentum
Effective care marketing requires you to put yourself in the shoes of your target audience. If you’ve never role-played the part of someone seeking care services, take a moment to imagine how they might feel. They are likely experiencing a sense of urgency, uncertainty, and overwhelm. Most people in this situation start by exploring two avenues: personal recommendations from … Read More
The Critical Value of Caregiver Education: Is Your Team Training Enough?
As the desperate need for caregivers continues to plague care companies, it might be tempting to lower the bar regarding who you hire. Perhaps you’re accepting applicants with no formal caregiver education or experience to get as many employees in the door and assigned to clients as possible. Naturally, you’ll want to provide inexperienced caregivers with as much training as … Read More