Secure Some Ink with the Right Media Pitch

marketing goals

With a well-crafted press release and media outreach, you can tell your story and make sure it reaches the right people. Read our latest blog to find out how we're helping clients do just that.

Tackle the Teaser: Ground Rules for Great Headlines

marketing goals

If no one is reading, you’re not connecting. A good title can make a book a best-seller, and turn your readers into believers and clients. Read our advice on how to write headlines that keep people reading.

How Do You Measure Success?

ROI

Measuring the return on investment (ROI) of an Internet marketing campaign can be difficult. Read on for a few tips on how to gauge the success of your online campaigns.

Don’t Let Your Accomplishments Go Unnoticed!

home care accomplishments

Don't be afraid to market yourself and your business. When your business wins an award or achieves something great, don't be shy about it, shout it from the rooftops! Learn more about where and how to spread the word about your business accomplishments in our latest blog.

Powerhouse Press Releases: The Optimized Social Media Press Release

powerhouse press releases

In the days of yore, a press release was often long and heavily detailed, with an air of self-service. Fast forward to today and you’ll find an incredibly different sort of press release is swiftly becoming the norm. Without it, your company news and information may just get left in the dust of antiquity. Check out this blog posting to find out how to create a super-powered social media press release.

1 square, 2 square, 3 square, FOURSQUARE! Unlock the power of location marketing

Foursquare location marketing

Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation.  For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses!  The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game? 

Storytelling as a Marketing Device

Does your marketing and branding reflect the story of your small business?  The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.

Public Relations: Who Needs It? Everyone!

A company lives and dies by its reputation.

The key to creating a good reputation is establishing a friendly repartee with not only your customers, but also the public at large. Initiate a healthy relationship and the public will come to trust and respect your integrity. Create a bad impression and the potential customer will be less likely to walk through your door.

Your company's relationship to the outside world – this is public relations boiled down to its essence.

There's an old adage: Advertising you pay for. Public relations you pray for. It's true. Good PR is hard to come by. It's not the same as 'paid advertising'. You can't get it by simply forking over some cash and placing an ad in the paper. The men and women of today simply will not be patronized and are far too savvy to be bought off by such cavalier tactics.

How to Sell Home Health Care Services: Do a good job. Tell people about it.

Many businesses recognize the need for communicating with their target audiences. But oftentimes PR is confused with advertising or sales, and there is an incomplete understanding of what PR really entails.

The scope of PR is not defined by the tools in the PR toolbox: web sites, press releases, newsletters, blogs, etc. Nor is it defined by the crisis communications efforts that many people call 'spin'. When challenges arise or decisions take a wrong turn, some people want to 'get some PR' on an issue to turn it around.

An effective PR program, based on marketing strategy, will help avoid the need to scramble at the last minute when a problem arises. It will also help establish trust and ongoing two-way communication between the business/organization and the audience as they establish an interactive discourse: communicate, listen (through surveys and feedback) and communicate, etc.

Have a story to share with the media

A tornado touching down in your community and ripping roofs off is bound to make waves in the local media. Print, online, radio and television journalists will be asking questions and interviewing frustrated homeowners. How much will repairs cost? How can homeowners protect themselves against scams? Does my home need only minor repairs, or will I have to get a new roof?