We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially in home care leadership: humility. Cognitive humility is, in fact, … Read More
Finish the Year With Strong Case Manager Relationships
As we near closer to the holidays, it is a good time to think about how you want to end your business year. Have you met your company goals for the year? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
Trust Marks: How to Market A Home Care Agency With Confidence
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are … Read More
Extra, Extra, Read All About It! Gain Community Trust Through PR
In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many … Read More
Horror stories from the land of do-it-yourself marketing
Don't get caught up in a marketing horror story! Read our latest blog to find out how to avoid some terrifying pitfalls.
Secure Some Ink with the Right Media Pitch
With a well-crafted press release and media outreach, you can tell your story and make sure it reaches the right people. Read our latest blog to find out how we're helping clients do just that.
Tackle the Teaser: Ground Rules for Great Headlines
If no one is reading, you’re not connecting. A good title can make a book a best-seller, and turn your readers into believers and clients. Read our advice on how to write headlines that keep people reading.
How to Help a Reporter Out
Want an audience? Be a top resource for members of media with these tips for newsworthy pitches.
How Do You Measure Success?
Measuring the return on investment (ROI) of an Internet marketing campaign can be difficult. Read on for a few tips on how to gauge the success of your online campaigns.
Don’t Let Your Accomplishments Go Unnoticed!
Don't be afraid to market yourself and your business. When your business wins an award or achieves something great, don't be shy about it, shout it from the rooftops! Learn more about where and how to spread the word about your business accomplishments in our latest blog.
Creating Your Own Opportunities for Media Placement
There are so many opportunities for media placement out there today; it is almost a sin not to be scooping some of these up for your business. Check out this blog for some ideas to get you started.
Powerhouse Press Releases: The Optimized Social Media Press Release
In the days of yore, a press release was often long and heavily detailed, with an air of self-service. Fast forward to today and you’ll find an incredibly different sort of press release is swiftly becoming the norm. Without it, your company news and information may just get left in the dust of antiquity. Check out this blog posting to find out how to create a super-powered social media press release.
Dangers of a Do-It-Yourself Society
Is do-it-yourself marketing and design worth the hype? Check this out.
1 square, 2 square, 3 square, FOURSQUARE! Unlock the power of location marketing
Foursquare? Hopscotch? Playground games for those of us who grew up, ahem, before the millennial generation. For those of us reminiscing about drawing those four boxes in chalk on the blacktop, get ready to redirect your synapses! The power of location marketing via applications like Foursquare is driving social media marketing to new heights. How can you get in the game?
Separating Your Business From the Field With Smart PR
Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.
Storytelling as a Marketing Device
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.
Public Relations: Who Needs It? Everyone!
A company lives and dies by its reputation.
The key to creating a good reputation is establishing a friendly repartee with not only your customers, but also the public at large. Initiate a healthy relationship and the public will come to trust and respect your integrity. Create a bad impression and the potential customer will be less likely to walk through your door.
Your company's relationship to the outside world – this is public relations boiled down to its essence.
There's an old adage: Advertising you pay for. Public relations you pray for. It's true. Good PR is hard to come by. It's not the same as 'paid advertising'. You can't get it by simply forking over some cash and placing an ad in the paper. The men and women of today simply will not be patronized and are far too savvy to be bought off by such cavalier tactics.
How to Sell Home Health Care Services: Do a good job. Tell people about it.
Many businesses recognize the need for communicating with their target audiences. But oftentimes PR is confused with advertising or sales, and there is an incomplete understanding of what PR really entails.
The scope of PR is not defined by the tools in the PR toolbox: web sites, press releases, newsletters, blogs, etc. Nor is it defined by the crisis communications efforts that many people call 'spin'. When challenges arise or decisions take a wrong turn, some people want to 'get some PR' on an issue to turn it around.
An effective PR program, based on marketing strategy, will help avoid the need to scramble at the last minute when a problem arises. It will also help establish trust and ongoing two-way communication between the business/organization and the audience as they establish an interactive discourse: communicate, listen (through surveys and feedback) and communicate, etc.
Have a story to share with the media
A tornado touching down in your community and ripping roofs off is bound to make waves in the local media. Print, online, radio and television journalists will be asking questions and interviewing frustrated homeowners. How much will repairs cost? How can homeowners protect themselves against scams? Does my home need only minor repairs, or will I have to get a new roof?