At Rosemark, we’ve spent over three decades working with home care agencies across the country. One thing has become crystal clear: aligning your care company’s processes with your purpose is the most effective way to achieve your business goals. But where should you start to create this alignment? And what should the end result look like? Let’s dive into … Read More
Best Practices: Transitioning to QuickBooks Online
Get ready: QuickBooks is making some significant changes that could affect your home care agency’s financial management. As of September 30, 2024, new subscriptions for several QuickBooks Desktop products will no longer be available. If your agency is still using one of these desktop versions, it’s time to consider transitioning to QuickBooks Online to ensure there are no disruptions in … Read More
Best Practices: Electronic Visit Verification
Whether your home care agency is brand new or has been around for decades, your office may not be getting the most out of Electronic Visit Verification (EVV). From compliance issues to improving workflows, we’ll cover EVV best practices that could save your staff time and sanity. The EVV Trend in Home Care Even if EVV is not mandated in … Read More
Basics of Medicaid Compliance: 5 Things to Keep in Mind
When home care agencies decide to expand their payor sources and provide services for Medicaid recipients in their state, there are several factors to remember. While expanding payor sources can substantially increase revenue, the challenge lies in compliance. Medicaid is completely different from private pay and even Veterans Administration billing. Adding Medicaid as a payor source should be done after … Read More
The Critical Value of Caregiver Education: Is Your Team Training Enough?
As the desperate need for caregivers continues to plague care companies, it might be tempting to lower the bar regarding who you hire. Perhaps you’re accepting applicants with no formal caregiver education or experience to get as many employees in the door and assigned to clients as possible. Naturally, you’ll want to provide inexperienced caregivers with as much training as … Read More
The #1 Overlooked Strategy to Drive a Steady Stream of Care Business
When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More
Homecare Marketing Tips: Don’t Overlook These New Hire Retention Tools
Guest blog post by Sterling Miles of Caregiver Jobs San Diego You have put out a great job posting. Now the applications are rolling in. It appears as though your work is completed. But is it? Receiving a large number of applications from a job posting is excellent. There is an exciting possibility in knowing that there are many qualified … Read More
3 Competitive Home Health Care Sales and Marketing Trends You Can’t Afford to Miss
Home care agencies all around North America have revamped their sales and marketing strategies to fit the post-pandemic home care landscape—are you behind? Be the first to know about the latest 2022 trends. Home care agencies are doing better than they have been for the last 4 years. Agencies experienced a 7.3% client increase on average last year, surpassing the … Read More
Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow
With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More
How to Write Caregiver Job Ads That Bring in More Applicants
There is not a home care agency in the country that isn’t feeling the current employment crisis. The hyper competitive caregiver job market means agencies are spending more time and resources to recruit and hire caregivers to meet client demand. So, how do you make sure that the time, effort and money you spend, in particular on caregiver job ads, … Read More
Turbocharge Caregiver Recruitment Through a Marketing Lens
There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients. As you … Read More
Home Care Marketing Specialists Explain How to Avoid Copyright Infringement
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for copyright infringement? Our home care marketing specialists have the information you need to prevent this potentially serious problem: Ensure that the marketing agency you hired … Read More
Creative Tactics to Overcome the Caregiver Shortage Hurdle
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an … Read More
Resources to Help Home Care Agencies Adapt To COVID-19
With the COVID-19 pandemic continuing to dominate the healthcare landscape, and with increased awareness around the essential services home care companies provide, it’s important for home care agencies to position themselves as local leaders who are equipped and prepared to keep both clients and caregivers safe. Being ready to adapt to COVID-19 starts with gathering reliable information. To help in … Read More
Selling in Place: Strengthening Relationships During the COVID-19 Crisis
COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is a time of adjustment for everyone, there are crucial steps your home care agency sales and outreach team can take now to strengthen key relationships, … Read More
PDGM and the Move from Volume-Driven to Value-Driven Care
The Patient-Driven Groupings Model, or PDGM, will go into effect on January 1, 2020. PDGM is an updated version of the Home Health Groupings Model (HHGM) previously introduced by the Centers for Medicare & Medicaid Services (CMS) and then discontinued in 2017. According to CMS, PDGM is an effort to reduce the cost of home healthcare delivery and encourages value over volume, … Read More
How Long-Term Care Insurance Can Help You Age at Home
Did you know that about 70% of people over age 65 will require some type of long-term care? That’s according to Maryglenn Boals, CLTC, LACP, President of MgBoals & Associates, LLC, a locally and nationally recognized leader for her work in the field of senior care options. The reality, according to Boals, is that Medicare won’t fully cover long-term care, … Read More
How Technology Is Helping Seniors Remain Safely in Their Homes
Heraclitus, the pre-Socractic Greek philosopher, said, “Change is the only constant in life.” In the field of technology, this is particularly true. And while one can argue that not all change is positive, the constant evolution of technology has provided us with a myriad of products that make our lives easier. Laurie Orlov is a tech industry veteran, writer, speaker, … Read More
Help Choose Home Podcast Interview with Warren Hebert, DNP, RN, CAE
The Benefits of Caring for Patients at Home When a friend told Dr. Warren Hebert about a home care agency that was looking for a director of nursing in the mid-1980s, he jumped at the opportunity. Wanting a role in nursing that would allow him to be at home on nights and weekends with his young family, Dr. Hebert likely … Read More
Help Choose Home Podcast: Considering In-Home Care for Older Adults
The following blog is a summary of the Help Choose Home podcast episode entitled, “Considering In-Home Care for Older Adults.” The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about … Read More
Help Choose Home Podcast: Interview with Sheila McMackin
How Quality Home Care Makes a Difference in the Care of Senior Loved Ones The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about the health benefits of choosing in-home … Read More