It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More
The Best Social Channels for Home Care Marketing
Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More
How Can You Overcome Objections to the Price of Home Care?
When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More
Three Big Mistakes Home Care Owners Make and How to Avoid Them
A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More
How to Communicate Your Agency’s Brand Message
Your brand messaging defines your home care company. It gives consumers a gut feeling about what your company believes in and stands for. It is the specific values and benefits that your company promises that causes consumers and job seekers align with your company instead of the competition. It’s critical to do the hard work of developing your brand messaging, … Read More
Grow Your Senior Care Agency With Facebook
The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. … Read More
3 Competitive Home Health Care Sales and Marketing Trends You Can’t Afford to Miss
Home care agencies all around North America have revamped their sales and marketing strategies to fit the post-pandemic home care landscape—are you behind? Be the first to know about the latest 2022 trends. Home care agencies are doing better than they have been for the last 4 years. Agencies experienced a 7.3% client increase on average last year, surpassing the … Read More
Weed Out Inquiry Management Problems and Watch Your Home Care Sales Grow
With spring just around the bend, our thoughts are turning to growth. Flower beds bursting with color. Gardens filled with sprouts. All things that seem so natural, but require time and effort on the part of the gardener. Much like gardeners, home care agency owners and operators sow a lot of time and effort into marketing and home care sales … Read More
Improve SEO for Home Care with These Expert Tips
“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!” If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy – not false promises. Our team of elder care marketing and SEO experts has compiled the information you need to make the best decisions for … Read More