You’ve invested time and money into building a beautiful home care website. It looks great, works well, and brings in new leads. So it’s safe to forget about it for a while, right?
Not quite.
Just like a reliable car, even a well-designed website needs regular maintenance to keep it running smoothly. In fact, ignoring routine updates is one of the fastest ways to turn a perfectly good site into a broken, outdated, or even vulnerable mess.
What Happens When a Website “Breaks”?
We’ve seen it firsthand: one day, everything is fine. The next, contact forms stop working, pages load incorrectly, images disappear, or the site goes offline entirely. And when families are urgently searching for care, a broken site is more than an inconvenience; it’s a missed opportunity to help someone who needs your services.
Often, these issues are caused by skipped updates to the site’s content management system (CMS), plugins, or security features. Websites are made up of many moving parts, and when one piece is out of sync, it can disrupt the entire experience.
Whose Responsibility Is Website Maintenance?
It’s easy to assume your web developer or hosting company is handling it, but unless you’ve arranged for ongoing maintenance, that may not be the case.
Think of your website as the front porch of your agency. If weeds start growing or the porch light goes out, would you expect your landlord to fix it? Probably not. You’d take care of it because you know curb appeal matters. The same is true online. If your website is slow, outdated, or showing error messages, families may move on to the next agency.
The solution? Routine website maintenance. It’s a small investment that protects one of your most important marketing tools.
Why Website Updates Matter for SEO, Security, and Speed
Regular maintenance isn’t just about preventing breakage. It’s also about keeping your site optimized and competitive. Here’s what it includes:
- Security updates: Protect your site from vulnerabilities, hacks, and malware. This is especially critical when client or referral information is collected via contact forms.
- Plugin and software updates: CMS platforms like WordPress release updates frequently. These improve performance and fix bugs but can cause compatibility issues if not handled properly.
- SEO performance: Google rewards fast, functional, mobile-friendly sites. Maintenance ensures your site meets those standards and helps you rank higher in search results.
- Backup and recovery: If something does go wrong, having regular backups means you won’t lose everything.
Let Professionals Handle the Heavy Lifting
At corecubed, we’ve seen what happens when home care agencies neglect site maintenance, and we know how to prevent it. Our website maintenance program is designed specifically for home care businesses, with regular updates, security checks, and peace of mind built in.
Don’t wait until your site crashes or your leads dry up. Protect your investment and keep your digital presence working for you.
Let us keep your site secure, speedy, and up to date. Call us at 800.370.6580 or contact us online to ask about our home care website maintenance services.