Back in the ’90s, we didn’t have YouTube, TikTok, or the phrase “going viral.” But we did have Seinfeld—a show about nothing that somehow became everything. Long before social media influencers and trending hashtags, Seinfeld tapped into something timeless: connection. It was catchy, quotable, relatable, and unforgettable. In other words, it was the viral video of its time.
So, what can a sitcom from decades ago teach a modern-day home care agency about marketing? A whole lot more than you might expect.
Let’s Break It Down
Think about what makes a video go viral today. It’s not just luck. There’s a pattern—and it works for marketing too:
1. It’s Catchy
That bass-heavy Seinfeld theme can stay stuck in your head for decades. Memorable marketing works the same way. A unique brand voice, a clever campaign slogan, or a distinctive visual style keeps your agency top of mind—especially when families are searching for support and need to recall a name they trust.
2. It’s Shareable
Viral videos practically beg to be shared. A heartfelt caregiver spotlight video, a touching testimonial, or even a well-timed social media post can resonate so deeply with viewers that they feel compelled to share it with others. Word-of-mouth has simply gone digital.
3. It’s Quotable
“No soup for you!” You don’t need a sitcom script, but your agency can have “catchphrases” or language that becomes familiar and recognizable. A strong tagline, thoughtful messaging, or even how you answer the phone all contribute to a consistent and memorable identity.
4. It’s Relatable
The biggest reason viral content sticks is that it speaks to us. Families navigating the overwhelming world of care options are looking for comfort, guidance, and reassurance. Marketing that taps into those emotions—whether through storytelling, real-life client experiences, or addressing the “what now?” moments of caregiving—feels like a friend, not a sales pitch.
Marketing Takeaways for Home Care Agencies
Even if you’re not filming the next viral sensation, you can apply the same principles:
- Be consistent. Repetition breeds familiarity. Use your branding across all platforms—from your website, brochures and rack cards to your social posts and email signatures.
- Be strategic. You don’t need to be on every platform—you just need to be where it counts. Instead of spreading your resources thin trying to be everywhere at once, focus on the places that consistently bring in results. For most home care agencies, that means optimizing your Google Business Profile, maintaining a strong presence on Facebook, building referral relationships, and showing up in local search. A targeted, consistent presence in the right channels is far more effective—and sustainable—than trying to chase every trend.
- Be authentic. The most effective marketing connects through sincerity. Families facing care decisions are often experiencing stress, uncertainty, or grief—so your messaging should offer reassurance, empathy, and clarity. Authentic storytelling, real client experiences, and a compassionate tone build trust and emotional connection.
You Don’t Need a Viral Hit—Just a Message That Sticks
Marketing a home care agency isn’t about chasing trends. It’s about creating messages that stick, building trust that lasts, and staying visible so families know where to turn when they need help most.
At corecubed, we help agencies take their marketing beyond the basics. Whether you need a campaign that turns heads, a video that tells your story, or content that gets your agency found online, we’ll make sure your brand speaks volumes—even without a laugh track. Call us at 800.370.6580 to get started.