Imagine if nearly a quarter of your new clients found your home care agency through your website. Sounds impressive, right? For one of our long-standing clients at corecubed, this isn’t just a hypothetical—it’s their reality. By embracing strategic online marketing and leveraging our expertise, they’ve transformed their website into a significant source of client acquisition.
The Journey to 24% Client Acquisition Through the Website
This success story began way back in 2007 when the agency joined our MOST program. Recognizing the growing importance of a strong digital presence, they invested in a professionally designed website, understanding that this platform would become their most valuable marketing asset.
Key Strategies That Led to Success:
- Authentic Visuals: The owners, passionate photographers, personalized their site with images of their locale and themselves, fostering trust and relatability.
- Consistent, Relevant Content: Regular updates addressing common home care questions positioned them as knowledgeable and improved search engine visibility.
- Active Blogging and Social Media Engagement: Sharing insights and interacting with their audience expanded their reach and strengthened their online community.
- Pursuit of Awards and Media Features: Recognition and press coverage enhanced their credibility, and showcasing these accolades on their website amplified their impact.
Building and Maintaining a Strong Online Presence
Success didn’t happen overnight. It required a solid foundation and ongoing dedication to website maintenance and content enhancement. This proactive approach ensured the site remained current, secure, and aligned with industry standards.
Regular website maintenance is crucial for several reasons:
- Enhanced User Experience: A well-maintained website ensures visitors can easily navigate and find relevant information, leading to higher satisfaction and engagement.
- Improved Search Engine Optimization (SEO): Search engines favor websites that are regularly updated with fresh content, resulting in better rankings and increased visibility.
- Increased Security: Regular updates and security patches protect the site from vulnerabilities and potential cyber threats.
- Mobile Optimization: With most people searching for services on the go, it’s essential that your website is mobile-friendly—a key aspect of ongoing website maintenance.
By prioritizing these aspects, the agency not only attracted more visitors but also converted them into clients effectively.
Is Your Website Working Hard Enough for You?
If your website isn’t bringing in at least 24% of your new clients, it’s time to reassess your strategy. At corecubed, we have proven methods to elevate your online presence and client acquisition.
Ready to Transform Your Website into a Client Magnet?
Contact us at 800.370.6580 to discover how our tailored marketing strategies can help your home care agency thrive. Let’s work together to make your website your most effective marketing tool.