You’ve just received incredible news—your home care agency has been recognized as Employer of the Year in your local area. You’re excited. You share the news with your team, and maybe you even call a family member to celebrate. But then what?
If that’s where the announcement ends, you’re missing out on a powerful marketing opportunity.
Many home care agency owners hesitate to publicize their awards, glowing client testimonials, or special recognitions because they don’t want to seem boastful. But the reality is, highlighting your agency’s accomplishments isn’t bragging—it’s building trust.
Potential clients want to feel confident in their choice of a home care provider. Caregivers want to work for an agency that values its team. Awards, recognitions, and achievements serve as proof that your agency is committed to excellence. If you don’t showcase them, you’re allowing competitors to dominate the conversation while your hard-earned success goes unnoticed.
Why Home Care Agencies Should Promote Their Achievements
Recognition—whether in the form of an award, a feature in a local newspaper, or outstanding online reviews—builds third-party credibility. In other words, it’s one thing for you to say your agency is great, but when respected organizations, clients, or industry leaders say it? That holds serious weight.
When families compare home care providers, they’re naturally drawn to agencies with a strong reputation and visible success. An award-winning home care agency stands out against competitors who don’t have that same recognition. The same goes for caregiver recruitment—top caregivers want to work for the best in the industry.
Where to Showcase Your Accomplishments
The best way to maximize the impact of an award, milestone, or recognition is to share it across multiple platforms. Here’s how to make sure your good news reaches the right people:
Feature It on Your Website. Your website should be the hub of all things related to your agency’s reputation. Create a dedicated “Awards and Recognition” page or add a section on your homepage showcasing your latest accolades. If your accomplishment is newsworthy, consider writing a blog post about it.
Leverage Social Media. Social media is one of the easiest and most effective ways to get the word out. When posting about your achievement:
- Keep it short and celebratory. Example: “Exciting news! We’re honored to be named Best Home Care Agency for 2025! Thank you to our incredible team and clients who make this possible!”
- Tag the awarding organization and use relevant hashtags (#homecare, #awardwinning, #bestincare).
- Share behind-the-scenes moments, such as photos of the award ceremony or a team celebration.
Send a Press Release. A press release can increase your reach beyond your existing audience. Submit it to local news outlets, senior care publications, and industry websites. This not only spreads the word but also earns valuable backlinks to your website, improving your search engine rankings.
Announce It in Your Email Newsletter. Your email subscribers—whether they’re current clients, prospective families, referral partners, or caregivers—should hear about your success. A brief feature in your newsletter reminds them that they’re connected to an award-winning, highly respected agency.
Highlight It in Job Listings and Recruitment Materials. Awards don’t just attract new clients—they also help in caregiver recruitment. Caregivers want to work for an agency that is recognized for excellence, so mentioning your achievements in job postings, interviews, and onboarding materials can help you stand out in a competitive hiring market.
Don’t Let Your Accomplishments Get Lost in the Shuffle
When you’ve worked hard to build a stellar home care agency, your success should be seen and celebrated. Your awards, recognitions, and glowing client feedback are more than just a pat on the back; they’re powerful marketing tools that build credibility, attract new clients, and help you recruit top caregivers.
At corecubed, we specialize in home care marketing strategies that put your achievements in the spotlight. Whether you need help crafting compelling press releases, managing your social media, or optimizing your website for visibility, we can ensure your agency gets the recognition it deserves.
Let’s spread the word about your success! Contact corecubed today at 800.370.6580, and let’s create a strategy that makes your agency stand out.