Category Archive

Essential Features Every Successful Home Care Website Needs

The search for home care services is an emotional journey for families who feel overwhelmed and unsure how to best help an older loved one. Your website often serves as their first point of contact and can significantly influence their decision. It should be more than just a business card; it needs to be a warm, inviting space that … Read More

Create a Home Care Website that Generates More Calls

Whether you’re in need of your first-ever home care website or your existing one needs to be retired, these strategies will help you achieve your ultimate goal: attract new clients and caregivers and encourage them to start a conversation with your home care company. Visually Appeal to Your Ideal Customers Visual appeal is crucial. Research shows that you have just … Read More

Protect Your Home Care Website from Image Copyright Infringement

Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright infringement? If you didn’t personally design your agency’s website and/or take the photos or create the illustrations used on your site, there’s some important information … Read More

Designing With User Emotions In Mind to Market Home Care

Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency or an in‑home caregiver after a trip to the hospital or a chronic health diagnosis, which can add stress, anxiety, and feelings of being overwhelmed. … Read More

SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults

SEO + Online Reviews = The Perfect Pairing for Elder Care Marketing

For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and caregivers, and a complete turnaround in marketing to older adults and their family members during a time of social distancing and isolation. Though the importance … Read More

It’s Not Just You. Your WordPress Website DID Recently Change!

If you’ve noticed something a little “off” with your WordPress website lately, the good news is it’s not a hack or virus and you’re not the only one. On December 6, 2018, WordPress Version 5.0 was released to the public. While the 5.0 release was initially supposed to come after the holidays in order to give companies a chance to … Read More

4 Tips to Keep Your Home Care Website Intact and Unhacked

Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day to unsuspecting small businesses. And all you have to do is scroll through the news to learn of yet another cybersecurity threat – from voter … Read More