When CarePoint Home Care recently launched in metro Atlanta, their story didn’t just quietly slip onto the scene. It landed in four local newspapers and multiple online outlets, grabbing valuable local attention. How did they achieve this visibility? With a compelling media pitch and strategic outreach managed by corecubed. In a crowded market like Atlanta, a strong media presence means greater visibility, brand recognition, and new opportunities to connect with the community.
The secret behind CarePoint’s successful media coverage wasn’t just luck—it was a carefully tailored approach that highlighted exactly why their story mattered to the local audience. But what exactly makes a home care agency story newsworthy?
Let’s unpack what captures the attention of local media—and why your agency could become the next local headline.
What Makes Your Home Care Agency Newsworthy?
Local editors and reporters choose stories based on clear factors that resonate directly with their readers. If your agency meets one or more of the following criteria, you’ve got a strong shot at securing valuable media coverage:
- Timeliness: Is your news happening right now? Recent or upcoming events—like launching a new service line or opening a new office—immediately pique media interest.
- Proximity: Your local media outlets love covering stories that occur within their own communities. Highlight how your home care agency directly serves local residents and neighborhoods.
- Impact: How many people does your news affect? Are you creating new jobs, offering a unique service, or making life easier for local families? Showing clear community impact makes your story irresistible.
- Something New: Editors always want fresh stories—especially if your agency introduces something unique or innovative, like new technology, a specialized training program, or a first-of-its-kind local service.
- Expert Insights: Do you have respected industry experts or staff members who can provide valuable insights or commentary? Offering credible expertise helps reporters build stronger stories and positions your agency as a thought leader.
- Trends and Surveys: Media outlets appreciate stories that tap into current trends, statistics, or surveys. If your agency can connect your services to emerging local or national trends—like the growing demand for dementia care or caregiver support—you have a winning angle.
- Human Interest: Compelling, relatable stories always resonate with readers. Does your agency have a unique client story, a compassionate caregiver hero, or an inspiring local impact to share? Human interest angles are gold for local news.
- Something Useful: Media outlets prioritize stories that clearly answer the question: “How will this affect my life?” Provide practical tips, educational resources, or expert advice that directly benefit the audience.
- Evidence and Solid Facts: Back your story up with solid research or statistics. Prominent studies, reliable data, and credible sources lend weight and credibility to your pitch.
Connect Your Home Care Story With What Editors Want
Think like a reporter: what would intrigue your local community? Home care agencies have countless potential story angles, from caregiver hero stories and expansions to community outreach programs or tips for families coping with caregiving challenges.
Whether your home care agency is celebrating a significant milestone, launching innovative dementia care training, or participating in local community outreach, clearly illustrate why your story matters to local readers.
Local media want stories that speak directly to their audiences’ daily lives—your pitch should make that connection crystal clear.
Get Your Story Heard with Expert Media Outreach
At corecubed, we specialize in uncovering and crafting compelling stories that resonate with local media and their audiences. With proven experience landing impactful coverage for home care agencies across the country, our team knows exactly how to make your agency shine in the spotlight.
If you’re ready to elevate your home care agency’s visibility through strategic media coverage, corecubed is here to help. Call our team of home care marketing experts at 800.370.6580 and let’s put your agency in the headlines.