Planning a wedding and launching a new home care service offering have more in common than you might think. Both require a clear vision, strategic planning, and seamless execution. While a new service might not call for tuxedos or tiered cakes, the stakes are just as high: you’re looking for long-term commitment—from clients, referral partners, and your community.
If your home care agency is preparing to roll out a new program, location, or specialty service, don’t wing it. A smooth, successful launch takes coordination, creativity, and clear communication. Let’s walk through how to plan a launch that leads to lasting success.
Start With the Strategy
Engaged couples don’t plan a wedding overnight. In the same way, launching a new home care service should never be a last-minute decision. Whether you’re introducing fall risk assessments, live-in care, or dementia training, your rollout needs a plan.
Think about the big picture:
- What’s your timeline?
- What are the goals for this launch?
- Who needs to be involved internally?
- What tools, materials, or platforms will support the announcement?
The earlier you begin, the better. If you wait until the service is “live” to begin your outreach, you’ve already lost valuable momentum.
Curate Your Guest List
Every good event starts with knowing your audience. For a home care service launch, your guest list isn’t made up of bridesmaids and groomsmen—it’s referral partners, current clients, past inquiry leads, and members of the community who could benefit from or promote your new offering.
Who needs to hear about this service? Think:
- Hospital discharge planners and case managers
- Adult children who’ve recently reached out to you
- Current clients who may benefit from an add-on service
- Local professionals like elder law attorneys or rehab specialists
Tailor your outreach based on what matters most to each audience segment. Why should they care about this new offering? How will it make their lives easier?
Design the Invitations
No embossed cardstock necessary—but you’ll still need materials that build interest and convey value. Consider:
- A landing page on your website dedicated to the new service
- A blog post explaining how the service solves a common need
- An email series or eblast introducing the new offering
- One-page sell sheets or brochures for referral partners
- Social media teasers to build curiosity and drive traffic
Remember, one touchpoint isn’t enough. Like a wedding invite followed by a reminder, your campaign should include multiple touches across various channels—email, web, social, and possibly direct mail, depending on your audience.
Don’t Go It Alone
A couple might hire a wedding planner to keep things on track—and if you want your launch to go smoothly, consider enlisting help from an expert marketing team. There are a lot of moving parts in a service rollout: strategy, messaging, design, timing, outreach, and follow-through.
At corecubed, we’ve helped countless home care agencies launch new services with polish and impact, from initial branding and announcements to press releases, marketing tools, and website integration.
You bring the vision—we’ll bring the execution, the experience, and the support to make your launch a success from day one.
Need help planning your next service launch? Call corecubed at 800.370.6580 and let’s build a strategy that makes your new offering the talk of the town—for all the right reasons.