Thanksgiving isn’t just a holiday; it’s a masterclass in planning. From the perfectly roasted turkey to the stuffing passed down through generations, this meal sets a high bar. But as anyone who’s ever popped open a can of cranberry sauce knows, taking shortcuts can leave guests underwhelmed.
The same goes for your home care marketing. The difference between forgettable and fantastic comes down to preparation, quality ingredients, and knowing your audience. If you’re ready to head into a new season with a refreshed strategy, now’s the time to set the table.
Ready for a Second Helping of Leads?
When your marketing is intentional and well-executed, it leaves a lasting impression. Families remember the agency that answered their questions clearly, showed up professionally online, and offered resources that made life easier. They come back—and they bring others with them.
That kind of word-of-mouth doesn’t come from throwing together a few stock images and a blog post or two. It comes from creating a full marketing feast: a cohesive, customized plan with flavor and depth.
Add Something New to the Menu
We all love a good tradition, like our go-to sweet potato casserole. But even the most classic menu benefits from a fresh twist.
Think about your marketing in the same way. Maybe your website was built years ago and hasn’t been updated for today’s mobile users. Or maybe your messaging hasn’t evolved to reflect how your services have expanded. New channels (like PPC, educational blog content, or refreshed branding) can spice things up and give your agency a modern edge.
Invite the Right Audience
A Thanksgiving dinner with the wrong mix of guests can feel a little…tense. In marketing, if your messaging isn’t speaking to the right people, it won’t land.
Is your content connecting with referral partners as well as family caregivers? Are your campaigns personalized to the specific communities you serve? A well-targeted strategy considers who you’re inviting to the table and what matters to them.
Something for Everyone
Just like a Thanksgiving meal needs options for picky eaters and foodies alike, your marketing should offer something for every type of client or referrer.
- Educational blogs for adult children navigating care decisions
- Print materials for discharge planners to hand out at hospitals
- Lead-generating landing pages for PPC ad campaigns
- Branded e-newsletters that keep your agency top of mind
The key is delivering valuable content that speaks to each audience segment—without overstuffing your message.
Don’t Microwave Your Marketing
A frozen turkey dinner might technically check the boxes, but it’s no match for a meal made with care. And when it comes to your agency’s future, a quick-fix marketing plan simply won’t cut it.
Your agency deserves more than a one-size-fits-all approach. You need a plan that reflects your brand, your values, and your goals—crafted by people who understand how to market home care effectively.
Let’s cook up something great together.
If your marketing plan needs a little extra seasoning, give corecubed a call at 800.370.6580. We’ll bring the creativity, strategy, and industry insight to help your agency stand out—and keep people coming back for more.