When someone clicks on an ad or email about your home care services, where do they land? Hopefully not on a generic home page or a cluttered service list. A well-designed landing page is key to turning interest into action.
Think of your landing page as a digital front porch: inviting, purposeful, and leading visitors exactly where you want them to go. Whether you’re running a Google Ads campaign or promoting a downloadable resource, your landing page should be carefully built to convert.
Let’s walk through the essential ingredients that make a home care landing page both beautiful and effective.
The Headline: Say Something That Sticks
Just like a first handshake, your headline sets the tone. It should be clear, relevant, and directly tied to the ad or link that brought someone there.
For example, if your ad reads “Compassionate Dementia Care at Home,” your landing page headline might say: “Specialized In-Home Dementia Support for Peace of Mind.”
Avoid cleverness for the sake of cleverness. Your headline should immediately tell people they’re in the right place.
Focused Content: Less Is More
Unlike your home page, a landing page isn’t meant to do everything. It should have one clear purpose and one focused message. That means:
- No sidebars or navigation menus to distract visitors
- Brief, engaging copy that answers “What’s in it for me?”
- A few bullet points highlighting key benefits (e.g., 24/7 care availability, RN oversight, family updates)
If your agency offers free consultations, assessments, or downloadable resources—say it clearly and early.
The Call to Action (CTA): Make It Count
A CTA tells visitors exactly what to do next. And the best ones are specific, compelling, and action-oriented. Examples:
- Schedule a Free In-Home Consultation
- Download Our Dementia Care Guide
- Call Now to Speak With a Care Specialist
Place the CTA button where it’s easily seen—typically near the top and again at the bottom of the page. Use contrast in color to make it stand out, but stay within your brand palette.
Design With Purpose
Your landing page should visually align with your agency’s brand, but it should be simplified to optimize user experience. Effective landing page design is about clarity, simplicity, and focus. Every element should support a single goal—whether it’s booking a consultation, downloading a resource, or requesting a call.
- Use a clean, uncluttered layout with plenty of white space to reduce overwhelm and help visitors quickly scan the content.
- Keep navigation off the page to avoid distractions.
- Headlines should be bold and direct, forms should be short and easy to complete, and calls to action should be easy to find without scrolling too far.
- The page should load quickly, work flawlessly on mobile devices, and guide visitors naturally toward taking the next step.
Proof Matters: Add a Testimonial or Trust Badge
Trust plays a huge role in home care decisions. Adding one brief testimonial or a recognizable trust badge (e.g., Best of Home Care award, BBB logo, etc.) reinforces credibility. Keep it short and relevant.
Mind Your Grammar
Even one typo can make a potential client second-guess your professionalism. Every word on the page reflects your brand. If writing isn’t your strength, it’s worth bringing in someone who knows both home care and marketing.
Need help crafting landing pages that bring in more leads?
At corecubed, we build high-converting landing pages specifically for home care agencies. Whether you’re running PPC ads or launching a new service, we’ll make sure your digital first impression is a strong one. Call 800.370.6580 and let’s create a landing page that gets results.