Too often, the brave men and women who served our country face unnecessary hurdles in accessing the benefits they’ve earned, even when those benefits could make a critical difference in their daily lives. For aging or disabled veterans and their relatives, home care services funded through programs like the VA’s Aid and Attendance benefit can mean the difference between struggling alone and aging with dignity and support. Ensuring these heroes have clear, compassionate guidance to secure the care they need is a matter of honoring their service with the respect they deserve.
Longtime corecubed client, Dean Bellefeuille, who owns At Home Independent Living, recognized this need years ago and took action. Bellefeuille saw that many veterans and their families, especially surviving spouses, were unaware of the VA Aid and Attendance benefit or how to navigate the application process. Rather than wait for the topic to come up, his team began asking a simple intake question: “Are you or your spouse a veteran?” That one question has led countless families to crucial resources and support.
By simply asking about veteran status early in the intake process and equipping families with the information they need to pursue their benefits, At Home Independent Living demonstrates an immediate commitment to helping—not selling. This proactive approach builds trust and positions the agency as a knowledgeable, compassionate advocate. For many families, that credibility is what sets At Home Independent Living apart and makes them the clear choice for care.
To further expand access, Bellefeuille began partnering with local groups to offer monthly presentations about the benefit, ensuring more community members understood what help was available—and how to get it. The agency also distributes printed flyers and brochures to local healthcare providers, helping professionals guide their patients toward needed services. These partnerships ensure that referrals don’t fall through the cracks and that families get accurate information from sources they trust. The result? More veterans and spouses receiving timely care—and fewer missed opportunities due to misinformation or red tape.
Still, Bellefeuille says the agency’s website is the most effective awareness tool of all. corecubed designed At Home Independent Living’s website and continues to support the agency with ongoing SEO services and a targeted Google Ads campaign. “We get compliments constantly on our website,” he shares. “Even franchise agency owners have told us how professional it looks.” The site draws significant traffic, builds credibility, and positions At Home Independent Living as a trusted resource—not just for veteran services, but for home care overall. The agency has reduced its in-person sales expenses thanks to the trust and interest the website consistently generates.
Leading the Way With Integrity
For Bellefeuille and the At Home Independent Living team, when it comes to assisting some of the most vulnerable people in their community, integrity is key. While sales is an unavoidable part of any business, including home care, Bellefeuille approaches sales with an eye on what his clients need. “It’s better to be a resource than a salesperson,” he says. “That’s what people want. They want help.”
By combining heart-led service with smart home care marketing and outreach, Dean Bellefeuille and the At Home Independent Living team have created more than just a successful home care agency—they’ve built a trusted lifeline for veterans and their families. Their dedication to raising awareness about the VA Aid and Attendance benefit, and making it easier for those who qualify to receive the care they deserve, is a powerful example of what happens when compassion and strategy work hand in hand. As the landscape of home care continues to evolve, agencies like At Home Independent Living serve as a reminder that doing the right thing is not just good business—it’s the foundation of lasting impact.