Your home care agency’s website is one of your most valuable marketing tools. Professionally written content, easy navigation, and appealing imagery all come together to attract and engage your audience. But have you stopped
The conversation around aging is evolving rapidly—and as home care agency owners, we need to evolve with it. Unfortunately, stereotypes about older adults still dominate mainstream media, commercials, and popular culture. Far too often,
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and
“Guaranteed #1 ranking! Double your website traffic in 30 days!” If you’ve received emails or calls with these flashy promises, you’re not alone. And if your home care agency is struggling to show up in
We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and
Standing out online is one of the biggest challenges home care agencies face. Every week, home care agency owners ask me two questions: “How do I attract more clients online?” “How do I attract more
The home care agency field is crowded, and to compete in today’s home care market, it’s important to stand out from the competition, not only based upon the exceptional care you offer clients, but also by distinguishing yourself as a well-run agency. Being on
Moving your website to a new web host is sometimes necessary to get the security, bandwidth, and service you need. In many ways, switching servers is a lot like moving into a new house: there
