The Way We Talk About Aging is Changing
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is
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Protect Your Home Care Website from Image Copyright Infringement
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright
Designing With User Emotions In Mind to Market Home Care
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency
SEO + Online Reviews = The Perfect Pairing for Marketing to Older Adults
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and
Ask the Home Care SEO Experts
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank on a search engine like Google or frustrated that
Your Award-Winning Partner for Outstanding Home Health Care Sales & Marketing
We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and
How to Rev Up Visibility of Your Home Care Website
Standing out online is one of the biggest challenges home care agencies face. Every week, home care agency owners ask me two questions: “How do I attract more clients online?” “How do I attract more
Top 10 Tech To-Dos of the Highly Successful Home Care Agency
The home care agency field is crowded, and to compete in today’s home care market, it’s important to stand out from the competition, not only based upon the exceptional care you offer clients, but also by distinguishing yourself as a well-run agency. Being on
Shifting Servers? Hire a Website Pro for Your Big Move!
Moving your website to a new web host is sometimes necessary to get the security, bandwidth, and service you need. In many ways, switching servers is a lot like moving into a new house: there
4 Tips to Keep Your Home Care Website Intact and Unhacked
Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day
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