Separating Your Business From the Field With Smart PR
Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.
Category Strategy
Grabbing the Spotlight
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are
Storytelling as a Marketing Device
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more
Marketing Home Care: The Best Way to Manage Business Growing Pains
Your business, like a young caterpiller, will go through many stages of growth before taking flight. Who will help your business grow and spread its wings?
Let Me Introduce Myself: I’m a Home Care Customer.
Have you ever tried to sell a freezer to an Eskimo?
What about life insurance to a five-year-old? Roast beef to a vegetarian? An umbrella to a friend living in the Sahara? Flea
Avoid Marketing Pitfalls – Try a Winning Strategy Instead
Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When
The Roadmap to Home Care Marketing Success
“If you fail to plan, then you are planning to fail.”
“If you don't know where you're going, you'll end up somewhere else.”
Ever heard either of those quotes? They're so true.
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