As a home care agency owner, you’re undoubtedly familiar with HIPAA, the Health Insurance Portability and Accountability Act of 1996. While most home care agencies recognize that HIPAA governs how to handle sensitive patient
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings
With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward in marketing to seniors and their family members. If you’re wondering how
While it looks totally different this year, September still heralds the start of the school year and a season that we associate with learning. To that end, we want to share some reading recommendations from
We’re delighted to announce our recent winning of 12 National Mature Media Awards℠, honoring the nation’s best marketing, communications, educational materials, and programs for older adults. Winners were chosen by a distinguished panel of judges
In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business in the first place. But how do you know if every inquiry that comes into your agency is
COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is
