Category Content Marketing

Improve SEO for Home Care with These Expert Tips

“#Rank #1 – Guaranteed! Triple Your Website Traffic in 10 Days!”   If you’ve ever seen unrealistic SEO tactic promises such as these, run the other way, fast! Effective SEO for home care requires specific expertise and strategy

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Is Your Home Care Marketing HIPAA Compliant?

Is Your Home Care Marketing HIPAA Compliant?

  As a home care agency owner, you’re undoubtedly familiar with HIPAA, the Health Insurance Portability and Accountability Act of 1996. While most home care agencies recognize that HIPAA governs how to handle sensitive patient

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The Way We Talk About Aging Is Changing

The Way We Talk About Aging Is Changing

  The conversation around aging is evolving rapidly—and as home care agency owners, we need to evolve with it. Unfortunately, stereotypes about older adults still dominate mainstream media, commercials, and popular culture. Far too often,

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