What’s in a Name? Internet Tips to Consider When Naming Your Business
Naming your business? You better be considering domain names as well. Here are some name choosing tips to get you started.
Category Branding
Top Three Things We Need From Our Web Clients
Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on
New Website? Why Not a New Logo, Too?
Designing or redesigning a new website may just be the perfect time to also rebrand your company logos or other word marks. If your logo is outdated, out of style, or missing altogether, your
Consistency in Design
You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!”
Game Changers: Finding Ways to Make New Rules
How does a small business compete when all the odds are stacked against them? Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to
Grabbing the Spotlight
You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are
Storytelling as a Marketing Device
Does your marketing and branding reflect the story of your small business? The public face that you give your company can offer rich details and background that intrigue your target market and draw more
Branding 101
If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough
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