If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is
There are two questions we receive regularly from home care agency owners: “How can I attract more customers online?” and “How can I attract more caregivers online?” In this internet-driven world, the answer comes down to two key factors: the quality of your website, and
A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing
What's one of the best gifts you can give your senior care clients? Find out in our latest home care marketing blog post.
What effect does blogging have on your home care SEO? Find out in our latest blog post!
What is content marketing? How can it improve your home care business? Find the answers in our latest blog!
What is one of the top ways to invest in your agency? Find out in our latest blog post.
