Peter Sosnow, Integration Leader for Humana at Home, was literally born into a home care family. His father, Larry, started Patient Care, Inc., a home health care company providing services in New York and New
The ever-increasing population of older adults who are choosing to age at home has driven an explosion of the home care industry. Just try searching the web for “home care in my area” and dozens
Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or
If you’re a home care agency owner, you’re probably thankful for your clients, referral partners, and employees, not just in November, but all throughout the year. Find out how to show your thanks in our
corecubed Managing Director, Amy Selle, will be judging the National Mature Media Awards again this year! Learn more here.
Learn how home care agency owners can play a key role in combating senior over-medicalization.
We are home care marketers, but we're also part of the sandwich generation. Learn how our personal stories can affect yours.
Are you sacrificing the wrong things for your business? Find out in our latest blog post!
Wouldn't it be great if someone had a ready-made plan and ready-made marketing materials for what you should be bringing to target referral sources and what you should talk about with them? Good news: we
Home is truly where the heart is for many older adults. Find out why home is a great place to stay as people age and why the age-in-place movement is on the rise in our
