You’ve probably noticed it already: today’s home care clients don’t all look the same. Some are managing chronic conditions after a hospital stay. Some are new moms juggling recovery and newborn care. Some are older adults training for their next 5K. And your agency needs to evolve right alongside them.
To meet the diverse needs of today’s clients—and stay competitive—home care agencies must think creatively and act strategically. Expanding your services isn’t just about offering more; it’s about providing smarter, more relevant options that increase your value in the eyes of both clients and referral partners.
Let’s take a look at a few service areas that could breathe new life into your business and bring fresh revenue opportunities.
Telehealth and Remote Monitoring
Hospitals and insurers are increasingly incentivized to reduce readmissions and improve outcomes. Home care agencies that integrate telehealth services—like remote vitals monitoring or nurse check-ins via video—can offer tremendous value. This technology helps spot issues before they escalate and allows clients to remain safe and comfortable at home.
Agencies offering telehealth are increasingly attractive to referral partners like hospitals, who are under pressure to prove they’re reducing rehospitalizations. And for clients, it’s peace of mind and faster access to care.
In-Home Personal Training or Physical Therapy
Today’s older adults want to maintain the active lifestyles they’ve always enjoyed. Offering personal training or physical therapy can appeal to older adults who want to keep moving safely, as well as those recovering after illness or surgery.
Instead of outsourcing these services, consider partnering with licensed professionals or hiring them in-house. As a bonus, improved mobility, better balance, and fewer falls lead to happier clients—and strengthen your agency’s reputation.
Postpartum and Newborn Care
Want to reach an entirely different (and growing) market? Consider offering in-home care for new moms and babies. It’s a natural extension of home care: many of the skills your caregivers already use—meal prep, light housekeeping, emotional support—are the exact things new families need.
Services like overnight newborn care or help with routines during the “fourth trimester” are in high demand, and offering them allows you to expand your brand while staying true to your mission of compassionate, in-home support.
Home Modifications and Handyman Services
Falls and injuries are often preventable with simple home modifications—grab bars, ramps, or better lighting. But families don’t always know where to turn for help. If your agency offers in-house handyman services or trusted referrals for modifications, you provide something incredibly practical and needed.
Why It Matters Now More Than Ever
The home care industry is shifting quickly. Value-based care, changing demographics, and rising consumer expectations all mean that “business as usual” just doesn’t cut it anymore. Expanding your services gives your agency a chance to:
- Serve a broader range of client needs
- Deepen your relationships with referral sources
- Diversify your revenue streams
- Reinforce your reputation for innovation and quality
Need a partner to help you get the word out about new offerings?
At corecubed, we know how to help home care agencies shine. Whether you’re adding telehealth, targeting new audiences, or rethinking your service menu, we can craft messaging that connects and converts. Contact us at 800.370.6580 to explore what’s next for your brand.