“Guaranteed #1 ranking! Double your website traffic in 30 days!”
If you’ve received emails or calls with these flashy promises, you’re not alone. And if your home care agency is struggling to show up in Google search results while competitors seem to dominate, offers like these might feel pretty tempting.
But here’s the truth: promises like these are too good to be true.
To clear up what actually works in home care SEO, we sat down for an interview with our specialized home care SEO team at corecubed. Here’s what they had to say:
Q: What is SEO and why should a home care agency care about it?
A: Search engine optimization (SEO) increases the visibility of your website in search results. Think of it as your online storefront sign. If it’s buried under digital weeds or isn’t visible from the road (Google), families can’t find you. SEO helps bring qualified visitors to your site—people who are actively searching for care. For home care, local SEO is especially important. Most families are looking for services in their area, so showing up in geographically relevant searches is key.
Q: : Isn’t home care SEO just one piece of the puzzle?
A: It absolutely is. SEO is about attracting the right people, but it can’t close the deal by itself. A great SEO partner also helps guide those visitors toward contacting you. That means optimizing your site’s structure, content, and calls to action so people are encouraged to pick up the phone or fill out a contact form.
Pro Tip: Be wary of SEO providers who only focus on traffic. It’s not about more clicks—it’s about the right ones.
A home care–focused SEO team should:
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- Do real keyword research based on your local market
- Optimize site structure, metadata, and schema markup
- Use heatmaps and data to improve user experience
- Build backlinks from trusted, relevant sources
- Monitor reviews and manage online reputation
- Provide meaningful reports—not fluff
Q: Is SEO a one-and-done thing in the home care industry?
A: Definitely not. Home care SEO is a long game. Google is constantly tweaking its algorithm, and what works this month may not work next month. If your team is already stretched thin, SEO will get pushed to the back burner. That’s why partnering with a dedicated team (like ours at corecubed) is so important.
Q: What about PPC for a care company?
A: PPC, or pay-per-click, works hand-in-hand with home care SEO. SEO is the organic growth strategy, while PPC gets you to the top of search results faster by paying for ad placement. Especially for new agencies or new websites, PPC can give you the visibility you need while your SEO builds momentum.
Pro Tip: When one provider handles both your SEO and PPC, insights and data can be shared seamlessly. That means better strategy and better results.
Q: What are keywords, and how do they impact SEO for home care?
A: Keywords are what families type into Google when they’re searching for care—think “in-home dementia care near me.” At corecubed, we focus on keywords with high local relevance. Instead of generic terms like “home care,” we help you target long-tail phrases like “home care in Grand Rapids” that real families are actually using.
Q: How important is the content on my home care website?
A: Vital. Your content helps Google understand what you do—and it helps families understand why they should choose you. Outdated websites with poor design or vague content tend to turn people off (and increase your bounce rate, which hurts SEO). But fresh, helpful, localized content is SEO gold.
Pro tip: Don’t forget about off-site SEO too. Keep your Google Business Profile updated, ask for reviews from the families and referral sources you serve, and stay active on social media.
Q: How long does home care SEO take to work?
A: Results take time. Most care companies will see measurable improvements within six months, but it can take longer for newer sites. The key is consistency. SEO isn’t a sprint—it’s a marathon that keeps paying off long after the work is done.
Q: What sets corecubed’s SEO and PPC services apart?
A: We’re not just digital marketers. We’re home care digital marketers. Our team lives and breathes this industry—and it shows. We know the keywords that matter, the pain points your clients have, and the content that turns clicks into calls. We don’t outsource. We don’t run your campaign on autopilot. We build real relationships and create custom strategies that grow your agency’s reach and reputation.
Ready to Boost Your Online Visibility and Connect With More of Your Target Audience?
Reach out to us at 800.370.6580. Let’s talk about what’s possible when SEO is done the right way, with experts who understand home care from the inside out.