Does Your Digital Design Scare Customers Away?

home care marketing

For many older adults and their loved ones, the thought of hiring a home care provider is a scary, but necessary, prospect. And with the heavy competition in the marketplace, it’s vital not to do anything that might further spook potential clients. This may sound like a no brainer, but many home care agencies don’t pay enough attention to, or … Read More

Family Caregivers and Professional Caregivers Unite in Common Care Goals

In the summer of 1994, Gary Barg was a video producer living in Atlanta and preparing for an assignment to cover the Olympic Games. With a few weeks on his hands before his assignment kicked into high gear, Barg traveled to south Florida to support his mother who was caring for her parents. For those two weeks, Barg stepped into … Read More

Factors to Look for When Selecting Quality In-Home Care for Your Senior Loved One

home care marketing solutions

If you’ve decided in-home care is an appropriate solution to help your parent as he or she is aging in place, you’ve probably begun completing your due diligence by asking for recommendations from friends and family members, researching online reviews for local agencies, and possibly even scheduling interviews with prospective home care agencies or individual caregivers in an effort to … Read More

Sherlock Home Care: Benefits of Mystery Shopping Your Agency

mystery shopping

The home care industry is at its most competitive, and figuring out how to get ahead can feel like a great mystery. The good news is that you don’t need to hire Sherlock Holmes to get the inside info you need to succeed. Mystery shopping helps companies assess the competition to gain better insight into how other businesses stack up … Read More

In-Home Care Is Critical in the Changing U.S. Health Care Industry

Twenty-five years ago, when Allen Hager, executive chairman of Risemark and founder of Right at Home, first got into home care, 8% of the United States GDP was spent on health care. Today, it’s nearly 18% and expected to hit 20% within the next several years. Hager explains that escalating costs and a societal responsibility to provide long-term care for … Read More

How the Home Care Industry Is Working to Meet the Needs of Today’s Consumers

Choosing a home care agency for a senior loved one can be confusing. There are a number of questions that must be navigated to determine whether home care is covered through Medicare or Medicaid, and if so, how much is covered? There are also questions about the level of care needed. Does the senior need skilled nursing assistance, companionship, or … Read More

In-Home Care Is Preventative Health Care

Elder Care Marketing

Historically, health care in the United States has functioned by addressing crisis. For older adults, that may mean hospitalization due to illness, a chronic health condition, or a fall. Unfortunately, once a senior enters the hospital for treatment, a cycle of readmission can ensue, with patients getting better and being discharged, only to return with a complication, or similar issue. … Read More

How Long-Term Care Insurance Can Help You Age at Home

home care marketing

Did you know that about 70% of people over age 65 will require some type of long-term care? That’s according to Maryglenn Boals, CLTC, LACP, President of MgBoals & Associates, LLC, a locally and nationally recognized leader for her work in the field of senior care options. The reality, according to Boals, is that Medicare won’t fully cover long-term care, … Read More

Fix It and Flip It: How Home Care Marketing Can Help You Sell Your Agency

home care marketing

Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just like the housing market, the home care industry is also hot, and many agency owners are hoping to sell their businesses to the highest bidder. … Read More

Shifting Servers? Hire a Website Pro for Your Big Move!

home care website

Moving your website to a new web host is sometimes necessary to get the security, bandwidth, and service you need. In many ways, switching servers is a lot like moving into a new house: there are things you need to pack up and secure before the big move, or else you’re going to break some dishes. (Or in the case … Read More

Plan Ahead to Help Seniors Age in Place

elder care marketing

Help Choose Home Podcast: Interview with Steven H.  Landers, MD, MPH, President and CEO of the Visiting Nurse Association Health Group, Inc. While there is much uncertainty in the world today, one thing we can count on: we are all getting older. Aging brings about change, but aging doesn’t have to bring about a loss of independence as you evaluate … Read More

How Technology Is Helping Seniors Remain Safely in Their Homes

marketing for home care

Heraclitus, the pre-Socractic Greek philosopher, said, “Change is the only constant in life.” In the field of technology, this is particularly true. And while one can argue that not all change is positive, the constant evolution of technology has provided us with a myriad of products that make our lives easier. Laurie Orlov is a tech industry veteran, writer, speaker, … Read More

The Future of Health Care Starts in the Home

elder care marketing

Health care is evolving, and with that evolution, Arnie Cisneros, president of Home Health Strategic Management, believes there is an opportunity for the home health care industry to set itself apart as the go-to vehicle for delivering results-oriented, higher quality, lower cost care. And where can home health make this impact? In the transition phase, where patients move from hospital … Read More

What the Fab Five Can Teach Us About Marketing Home Care

Marketing Home Care

I’ll admit it; I’m a binge watcher. When I find a show I love on Netflix, I might as well just block out the next few hours of my life. My latest binge watch session, however, provided a good dose of inspiration into how agencies could be marketing home care services better. If you haven’t caught up on the two … Read More

Understanding Aging in Place Home Care Options, Coverage, and Costs

marketing for home care

Help Choose Home Podcast: Interview with Jeannee Parker Martin Perhaps you know a bit about in-home caregiving, but you aren’t really sure if it’s an option for your senior loved one. Where do you find out more information about aging in place? What types of care services are provided? How much does in-home care cost? Does Medicare or Medicaid cover … Read More

What You Need to Know About the New GDPR Rules

GDPR

You may have noticed that many websites you’ve visited in the past couple of months have been positively screaming at you about their new privacy policies. The new General Data Protection Regulation, or GDPR, is a huge overhaul of privacy on the web laid out over the course of a 261-page document. At its core, GDPR is a new set … Read More

Help Choose Home Podcast: Interview with Cathy Cress, MSW

marketing for home care

Choosing Home Care Services for Your Aging Parent Cathy Cress, MSW, shares suggestions for how to go about assessing senior care options and helping aging parents make decisions on the Help Choose Home podcast, which can be accessed on iTunes, Google or other listening devices. In The Wizard of Oz, Dorothy says, “There’s no place like home,” a sentiment that … Read More

Help Choose Home Interview with David Totaro

home care marketing

The Policy Decisions That Impact Home Health Care As the Chief of Government Affairs for BAYADA Home Health Care, David Totaro’s role is to work with elected officials at the national, state, and local levels to influence policy decisions and positively impact the home health care industry. He has a unique perspective that he shares on the Help Choose Home … Read More

Help Choose Home Podcast Interview with Warren Hebert, DNP, RN, CAE

marketing for home care

The Unique Benefits to Caring for Patients at Home When a friend told Dr. Warren Hebert about a home care agency that was looking for a director of nursing in the mid-1980s, he jumped at the opportunity. Wanting a role in nursing that would allow him to be at home on nights and weekends with his young family, Dr. Hebert … Read More

Help Choose Home Podcast with Jennifer Gibson

home health marketing

Making Homecare a Familiar Choice What’s the biggest hurdle to getting people to help choose home for care? According to Jennifer Gibson, RN, and the Senior Clinical Specialist at Axxess Technologies in Dallas, TX, it’s the unfortunate reality that many consumers, and even referral services like hospitals and physicians, are not familiar with the industry, and therefore do not look … Read More

Help Choose Home Interview with Deborah Hoyt

The Benefits of Care at Home for Senior Loved Ones The saying “everything old is new again” is an apt description of the home care industry in the United States. One hundred years ago, home- and community-based care were the norm. Doctors and nurses made house calls to tend to patients. Then, modernization brought brick and mortar hospitals, skilled nursing … Read More

Help Choose Home Podcast: Considering In-Home Care for Older Adults

home care marketing company

The following blog is a summary of the Help Choose Home podcast episode entitled, “Considering In-Home Care for Older Adults.” The National Association for Home Care and Hospice, Axxess, and corecubed are aligning resources to educate the public about the many benefits of the in-home care industry by launching a national digital grassroots campaign to educate consumers and professionals about … Read More