Zen and the Art of Home Care Sales and Marketing Alignment

Art of Home Care Sales

It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect alignment. When things are in alignment in your life, everything, from work to relationships, seems to flow and function better. For business owners and operators, … Read More

Conquer Your Greatest Home Care Sales Challenges

home care sales

Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present in the home care industry. No matter how skilled you are or how practiced your pitch is, home care sales is the most competitive it … Read More

Brownies and Tchotchkes: How Not to Nurture a New Referral Relationship

referral

Making new friends is easy; it’s keeping them that takes work, particularly in the business world. A new business relationship requires attention and nurturing in order to grow, just like a personal relationship. In the home care industry, salespeople often receive comprehensive training on how to schmooze with potential referral partners, but not much training for what comes next. If … Read More

Huh? How Home Care Industry Lingo Gets in the Way of Connecting with Consumers

home care industry lingo

Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or even from some of the fascinating idioms each culture has accepted as normal, while others find baffling. For example, Russians may proclaim, “I’m not hanging … Read More

Creating a Data-Driven Home Care Marketing Strategy

home care agency

Today it’s nearly impossible to do anything without first considering the data behind your decision. Take race car drivers, for example. Two big races – the Indy 500 and the Monaco Grand Prix – were held last month, and if you watched, you probably noticed a ton of data, both on your screen and being discussed by commentators. From brake … Read More

Home Care Recruiting: How to Attract and Keep the Best Millennial Caregivers

Millennial Caregivers

Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born between 1981 and 1997. With more than 75 million millennials at work, it’s crucial to both understand and meet the needs of this generation in order to attract and retain … Read More

Telling Your Story in a Brand New Way

Marketing Home Care

Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed, we’re no different. We love to hear our clients’ stories – what inspired them to start their business, the history behind that “why,” and what motivates … Read More

Assess the Quality of Your Home Care Marketing Content with This Quick Checklist

home care marketing content

Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your agency – on your website, in your brochure, on the phone with inquirers? Are they crafted together in a compelling way that causes referral sources … Read More

Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care

Family Caregivers

Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives. As technology has made our lives faster and more efficient, many of us are seeking the same “hacks” or efficiencies in our day-to-day lives. Enter … Read More

Get a LEG Up on the Competition with Our Simple Home Care Sales Acronym

Home Care Sales

It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures  company longevity and the potential to not only enjoy a successful business, but to know that your agency is having a direct impact on quality of life for older adults. But as … Read More

Don Your White Hat for Better Home Care SEO Results

Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often categorized as either white hat or black hat, and as you can guess, one is good and the other is both bad and harmful for … Read More

Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer

home care maketing

Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is … Read More

Top Home Care Marketing Trends in 2017

Home Care Marketing Trends

Digital marketing isn’t just a trend these days; it’s THE way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. This year, we … Read More

Share the Love and Increase Leads with a Customer Love Campaign

Home Care Leads

Love is in the air, and there’s nothing home care agencies love more than clients. Your very services are based around that love and the desire to help people live their best lives. But there’s another way to show your love for both current and potential clients and referrals, and all it takes is a little marketing ingenuity. For way … Read More