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It’s no secret that home care is a fiercely competitive market. With 426,280 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home care. Given these factors, creating buzz around a post-acute care business is essential.

A recent finding in the 2023 HCP Benchmarking Report shows that creating a buzz-worthy reputation in post-acute care marketing rests heavily on the agency’s ability to create an exceptional employee and customer experience. Fortunately, there are five ways to strengthen your marketing strategy today to build a reputation that gets your agency noticed for all the right reasons.

Join us in celebrating our recent achievement of earning five Aster Awards for our clients! The Aster Awards recognize the leading healthcare marketing providers for excellence in marketing.

Recipients of these highly coveted awards include:

• Abrio Living’s Website: Gold Award
• Compassionate Care Home Health Services’ 25th Anniversary Logo: Gold Award
• Dakota Home Care’s Recruitment Brochure: Gold Award
• Dakota Home Care’s Recruitment Flyer: Gold Award
• Carolina Hearts Home Care’s Rack Card: Silver Award

We have also been honored with four National Mature Media Awards, recognizing excellence and innovation in communicating with mature audiences!

These recipients include:

• Family Partners Home’s Rack Card: Silver Award
• Abrio Living’s Website: Bronze Award
• Carolina Hearts Rack Card: Bronze Award
• Dakota Home Care’s Recruitment Flyer: Bronze Award

We’re delighted that our care provider clients are reaching their target audience with the exceptional sales and marketing tools they need to stand out.

Want to learn more about how we can help you extend your reach to potential clients and caregivers? Reach out to our award-winning care marketing team!

The increasing demand for home care has sparked a growth of new entrants into the industry, creating hypercompetitive markets in some territories. Now more than ever, finding ways to set your home care business apart from the pack is essential to attract the most qualified leads. The good news? Proven marketing strategies can help you put your agency in the spotlight.

Join us on October 3 at 2:00 PM Eastern time as we partner with Caring.com to share expert tips to help you stand out to potential clients and caregivers.

This webinar is free, but space is limited.

corecubed Online, On the Road & On-Demand

Caring Partners Webinar
Date: Tuesday, October 3, 2023
Time: 2:00 PM ET
Shine the Spotlight on Your Agency: How to Get Attention in a Crowded Market

HCAOA Annual Leadership Conference
Date: October 23-24, 2023
Location: Chicago, IL
Visit the corecubed booth!

DecisionHealth Private Duty National Conference & Expo
Date: November 12-14, 2023
Location: Las Vegas, NV
Visit the corecubed booth!

Visit our recorded webcasts page to access the industry’s most comprehensive and educational home care marketing, operations and sales webinar library!

Sign up for one of our virtual home care sales training courses to help your team overcome various sales obstacles.

Listen anytime for free to Vision: The Care Leaders’ Podcast, Episode 9: How to Create a Content Marketing Strategy That Helps You Grow Your Home Care Business