According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily translate the SEO terminology and interpret all of the data?
If you feel lost in the lingo, our search marketing experts have broken it down so you can better understand what your monthly digital marketing reports reveal. You will also gain greater understanding of how your provider is moving the needle for your agency – or not.