SEO
How a $32.8K Investment in SEO + PPC Generated $472K in New Revenue
A home care agency partnered with corecubed to increase market share and drive revenue growth through a dual-channel strategy. By combining SEO and PPC, the client captured both immediate demand and long-term search visibility, resulting in a steady flow of leads, new clients, and measurable revenue growth in just over a year.
SEO At-a-Glance Results
$146K+ in New Revenue
9 New Clients  |  14 Months  |  $11,500 Investment
SEO Performance
In just 14 months, organic search began building momentum and generating qualified leads:
- 5 keywords on page 1 of Google
- 108 Conversions from SEO
From Organic Traffic to New Clients
*Industry average: 27.3% inquiry-to-admission ratio (Activated Insights 2024 Benchmarking Study; Median 50% Sales Conversion Percentile Ranking)
Revenue Growth from SEO
Consistent visibility and lead generation drives steady revenue growth year over year:
2024 (2 months): 1 client âž” $16,295* in revenue
2025: 8 clients âž” $130,360* in revenue
14-Month Impact: 9 new clients ➔ $146K+ in new revenue
*$16,295 lifetime value of client (Activated Insights 2024 Benchmarking Study; Homecare Historical Customer Average Lifetime Value Percentile Ranking; Median 50%)
SEO Return On Investment
- Total SEO investment (14 months, 2024-2025): $11,500
- New revenue generated: $146,655
- Net gain: $135,155
- ROI: ~1,175%
- Return per $1 invested: ~$12.75
An $11.5K SEO investment generated $146K+ in new revenue, a 12.8x return in just over a year. This early performance demonstrates how SEO can quickly gain traction and begin contributing meaningful revenue, while continuing to build long-term visibility and lead generation beyond the initial investment period.
PPC
Over 13 months, this client’s PPC campaign delivered immediate visibility and a consistent flow of high-intent leads, accelerating client acquisition and driving rapid revenue growth.
PPC At-a-Glance Results
$325K+ in New Revenue
20 New Clients  |  13 Months  |  $21K Investment
Tailored PPC Propels Business Growth​
*Industry average: 27.3% inquiry-to-admission ratio (Activated Insights 2024 Benchmarking Study; Median 50% Sales Conversion Percentile Ranking)
Revenue Growth from PPC
Lead generation drives significant year-over-year revenue growth:
2024 (1 month): 0 clients
2025: 20 clients âž” $325,900*
13-Month Impact: 20 new clients ➔ $325K+ in new revenue
*$16,295 lifetime value of client (Activated Insights 2024 Benchmarking Study; Homecare Historical Customer Average Lifetime Value Percentile Ranking; Median 50%)
PPC Return On Investment
- Total SEO investment (13 months): $21,300
- New revenue generated: $325,900
- Net gain: $304,600
- ROI: ~1,430%
- Return per $1 invested: ~$15.30
A $21.3K PPC investment generated $325K+ in new revenue, a 15x return in just over a year. This highlights the power of paid search to quickly generate high-intent leads and convert them into revenue through precise targeting, efficient spend, and strong alignment with buyer intent.
Combined SEO + PPC Return On Investment
- Total digital investment for SEO and PPC: $32,800
- Total new revenue generated through SEO and PPC: $472K+
Overall Performance
- Net gain: $439,755
- Blended ROI: ~1,340%
- Return per $1 invested: ~$14.40
Strategic Takeaway
A combined $32.8K investment in SEO and PPC generated $472K+ in new revenue, an ~14.4x blended return.
This case study demonstrates the strength of an integrated strategy:
- PPC drives immediate results with predictable, high-intent lead flow
- SEO builds long-term value through compounding organic visibility
- Together, they create a balanced and scalable growth engine
By combining both channels, the client achieved:
- Consistent pipeline volume
- Expanded visibility across paid and organic search
- Diversified acquisition channels
- Strong overall marketing efficiency
Short‑term acceleration (PPC) + long‑term sustainability (SEO) = measurable, scalable revenue growth
Your growth story could be next.
Partner with corecubed for expert home care SEO, pay-per-click marketing, content marketing services, and more, tailored to your goals. Connect today or call 800.370.6580 to discuss how we can help your agency achieve lasting results.
Results shown in this corecubed case study are specific to this client and their unique situation, goals, market, competition, budget, and level of participation. SEO and PPC performance varies based on many factors, including search engine algorithm updates and industry conditions. These results are not guaranteed and should not be interpreted as typical for every client.