How a $53K PPC Investment Generated $1.2M+ in New Revenue
This home care client partnered with corecubed to increase private pay nursing clients. With a targeted, conversion-focused PPC strategy, the client turned paid search into a predictable, high-performing growth engine.
At-a-Glance Results
$1.2M+ in New Revenue
79 New Clients | 3.5 Years | $53K Investment
Campaign Performance
Over a 3.5-year period, this client’s PPC campaign delivered consistent, cost-effective lead generation:
- 889 conversions generated (phone calls and form fills)
- $760 average/month ad spend
Tailored PPC Delivers Real Growth
*Industry average: 27.3% inquiry-to-admission ratio (Activated Insights 2024 Benchmarking Study; Median 50% Sales Conversion Percentile Ranking)
Revenue Growth from PPC
Lead generation drives significant year-over-year revenue growth:
2021 (partial year): 9 new clients ➔ $145,655* in revenue
2022: 18 new clients ➔ $293,310* in revenue
2023: 18 new clients ➔ $293,310* in revenue
2024: 34 new clients ➔ $554,030* in revenue
3.5-Year Impact: 79 new clients ➔ $1.2M+ in new revenue
*$16,295 lifetime value of client (Activated Insights 2024 Benchmarking Study; Homecare Historical Customer Average Lifetime Value Percentile Ranking; Median 50%)
Return On Investment
- Total PPC investment (2021–2024): $53,000
- New revenue generated: $1,286,305
- Net gain: $1,233,305
- ROI: ~2,327%
- Return per $1 invested: ~$24.27
A $53K PPC investment over 3.5 years generated more than $1.28 million in new revenue, delivering an approximate 24x return. This case study demonstrates the powerful revenue-driving capability of well-optimized paid search campaigns over a sustained period.
Looking for consistent growth and stronger ROI?
With targeted pay-per-click marketing, SEO, content marketing, and more, corecubed helps home care businesses build brand awareness and drive measurable results. Schedule an appointment with us today or call 800.370.6580 to start creating your success story.
Results shown in this corecubed case study are specific to this client and their unique situation, goals, market, competition, budget, and level of participation. PPC performance varies based on many factors, including search engine algorithm updates and industry conditions. These results are not guaranteed and should not be interpreted as typical for every client.