Have you ever seen a local news segment and thought, “We could’ve been the ones interviewed for that?” Chances are, your agency has stories worth sharing—stories about families you’ve helped, caregivers who go above and beyond, or expertise that could guide someone through a difficult decision. The question is: how do you get noticed?
You don’t have to wait for the media to find you. With the right strategy, you can take the lead in telling your story, becoming a resource families trust and a voice others in the industry recognize.
At corecubed, we help home care agencies take the lead—not only by building beautiful websites or running digital ads, but by crafting meaningful, relevant content that positions your agency as a knowledgeable, reliable, and approachable authority.
Want to Be Seen as an Industry Expert? Start With Your Story.
You have valuable knowledge. You’ve seen firsthand what families face when care is needed and your team brings compassion and skill every single day. That’s the story people need to hear.
Here’s how you can start sharing it in a way that builds credibility and visibility:
1. Be Part of the Bigger Conversation
Stay in the loop on industry trends, local news, and national observances. Whether it’s a blog post for National Family Caregivers Month or a social media campaign about reducing hospital readmissions, tapping into timely topics gives your content added relevance—and makes it easier for others to engage with and share your perspective.
2. Share What You Know
Families searching for care have questions. When you answer them through your blog, email campaigns, or short videos, you position your agency as a helpful, trustworthy resource. Educational marketing is one of the most powerful ways to stand out.
Think about topics like:
-
-
- What to do when a loved one refuses care
- How to choose between home care and assisted living
- Warning signs that home care might be needed
-
3. Tell Real Stories
Human connection is at the heart of home care—and that should come through in your marketing. Feature caregiver spotlights, client testimonials, or stories of meaningful moments that reflect your agency’s values. These stories not only build trust but also set you apart from competitors who focus solely on services.
Turn Visibility Into Opportunity With Strategic Marketing
Great marketing starts with understanding what your audience cares about—and responding with content that is timely, thoughtful, and aligned with your mission. Whether it’s sharing an award, highlighting your community involvement, or offering helpful insights on social media, every piece of content is a chance to build trust and increase awareness.
The key is consistency. A single post or blog won’t change everything overnight—but a strategy that keeps your agency in front of the right people over time? That can be a game-changer.
Let’s Make Your Agency the One People Recognize and Trust
You don’t have to chase the spotlight; we’ll help you create a marketing plan that earns it. At corecubed, we specialize in helping home care agencies share their voice, elevate their brand, and attract the right audience. From content strategy and social campaigns to email marketing and SEO, we know how to turn your expertise into meaningful visibility.
Call corecubed at 800.370.6580 for a free consultation to learn more about how we can help.