Make these resources part of your home care marketing plan to help your agency navigate COVID-19.

With the COVID-19 pandemic continuing to dominate the healthcare landscape, and with increased awareness around the essential services home care companies provide, it’s important for home care agencies to position themselves as local leaders who are equipped and prepared to keep both clients and caregivers safe. Being ready to adapt to COVID-19 starts with gathering reliable information. 

To help in this endeavor, we’ve compiled the following trusted resources that your agency can incorporate into your home care marketing plan: 

How a home care agency can assist people recovering from COVID-19  

• Caring for COVID-19 Positive Clients at Home. This CDC guide provides information and best practices for caring for people in a non-healthcare setting who have been diagnosed with COVID-19.  
• Safety Guidelines for Clients. For COVID-19 positive home care clients, this resource outlines the steps necessary to limit the exposure of other family members, including family caregivers.  
• Client Care. This resource offers tips that can help make COVID-19 recovery at home more comfortable, symptom management recommendations, and signs to watch for that may indicate medical intervention is necessary.  

Agency resources  

• National Association for Home Care & Hospice. NAHC shares FAQs, information for patients and caregivers, as well as advocacy resources for home care agencies. 
• Home Care Association of America. Find a PPE vendor list, business management tools, care protocols from the Medical Advisory Council, and more (member access only).  
• CDC Guidelines for Home Care. The CDC provides information for healthcare personnel who are coordinating the home care and isolation of people diagnosed with COVID-19.  
• CDC Guidance on Risk Assessment for Healthcare Personnel. These regularly updated guidelines provide detailed information about assessing exposure risk and keeping caregivers safe.  

 COVID-19 ready caregiver certification 

• Nextstep. Nextstep offers a COVID-19 caregiver certification program built for CNAs, home care workers, family caregivers, RNs, and others. Led by a University of Washington physician faculty member, this online course is developed especially for frontline workforces. 
• CareAcademy. This 60-minute online class is aimed at direct care workers and provides guidance about face coverings, PPE, and household cleaning and disinfecting. 
• Homecare Pulse. This online course provides an overview of the novel coronavirus, signs, and symptoms of COVID-19, infection control precautions and steps to take if a client begins to show symptoms of COVID-19, providing one hour of CE credit. 
• CHAP. CHAP offers a wide variety of downloadable resources on topics related to the pandemic.    

Dementia and chronic disease management 

• Alzheimer’s Association Tips for Dementia Caregivers. Find tips to help caregivers and those diagnosed with Alzheimer’s to navigate safety protocols and social distancing. 
• CDC Guidelines for People with Ongoing Medical Conditions. This resource provides information on the increased risk of severe COVID-19 for individuals with chronic diseases.   

General, up-to-date information 

These organizations are on the frontlines, providing continually updated, scientifically vetted information at the national, state, and local levels.  

• CDC Coronavirus Facts  
• WHO Coronavirus Pandemic     
• State Departments of Health 
• OSHA COVID-19 
• State-by-State Restrictions 
• Outbreak Map by Country, State, and County 

Infection control and cleaning 

• CDC Guidance for Cleaning and Disinfecting. The CDC shares details about public health strategies around cleaning and disinfecting offices and homes.  
• EPA List of Disinfectants. This is a comprehensive and continually updated list of disinfectant products for use against COVID-19. 
• CDC Infection Control Guidance for Healthcare Professionals. This resource provides guidance on the use of PPE, hand hygiene, and more.  
• CDC Transmission-Based Precautions. This resource details transmission-based precautions which should be used in addition to standard precautions when providing care to a suspected COVID-19 positive patient.  
• NIOSH. Find information on approved particulate filtering facepiece respirators.  

Coping/mental health 

• CDC Guide to Coping with Stress. These resources for healthcare personnel and first responders detail how to cope with stress, anxiety, and fear during the pandemic.  

Emergency preparedness  

• American Red Cross. The American Red Cross shares resources to help prepare for natural disasters during the pandemic.  

Community resources 

• National Council on Aging. These community-specific resources help seniors who need food, assistance paying bills, help with Medicare, or who are struggling with isolation.  

During the pandemic, it’s important that home care agencies focus on what is most important: ensuring exceptional home care and unsurpassed safety for clients and their families. To help agencies maintain their focus on delivering exceptional care, corecubed is here to help. With a staff of professionals who have decades of combined experience in the home care industry, SEO, sales, training, and more, corecubed is an ideal partner during these unprecedented times, helping agencies operate efficiently and market creatively in order to distinguish themselves from the competition.

If you’re interested in learning to adapt to COVID-19 by learning more about how to boost your home care marketing plan with SEO, digital in-home marketing, or strategies, reach out to corecubed, the experts in home care marketing and design solutions, at 800.370.6580 x1.