Home care articles by expert, Merrily Orsini

Home care expert, Merrily Orsini's monthly articles in CARING Magazine:
*These articles are reproduced with the express and limited permission of the National Association for Home Care & Hospice and CARING magazine. All rights reserved.

June 2008: Better Safe than Sorry: Using Your Web Site to Promote Disaster Preparedness

Disaster preparedness is especially important for frail people. Learn how to provide the right information.

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April 2008: "The Three G's: Grassroots, Guerilla and Government"

Legislative issues facing home care.

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March 08: Marketing for More Medicaid Hours? Try the Internet.

Tap into an unexpected resource - the Internet.

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February 08: Using Your Web Site as a Marketing Tool for Long-Term Home Care

Families are looking to the Internet to find care for loved ones - make your Web Site visible

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January 08: Formula for a Winning Web site

Designing a top-notch, leader of the pack Web site is within your reach if you understand a few basic points about branding and design.

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November 07: Sensitive Tactics for Marketing Hospice Care

Marketing hospice services can be a delicate matter. However in today's competitive marketplace, it is not only appropriate but essential for an agency to aggressively, yet tactfully market its services.

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September 07: Basic Rules for a "Resource Rich" Internet Site

The consumer has literally thousands of choices when it comes to finding information on the Internet. So it's important to make certain that your agency's stands out by being well designed, properly researched, truthful and frequently updated.

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August 07: Telehealth and Quality

In terms of medical practice, innovations in telecommunications systems and technology mean reaching more patients than ever before. Telehealth is making health care more accessible to people who have traditionally found it difficult or even impossible to benefit from modern modes of treatment or preventative care.

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June 07: Use SEO (Search Engine Optimization) to be found on the Internet

Your web site has been created; what's next? Consider search engine optimization to get your site ranked at the top of the search results

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April 07: A Primer on e-Referrals

Communications today travel at the speed of Web. This means your home health company needs to not only have a presence on the Web but be easily found and contain all the information needed to make a decision or sway someone to use or refer to your agency.

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March 07: Internet Marketing 101

When it comes to using the Internet as a marketing tool, building the Web site is just the first step. Making certain potential clients can find it when they do Web searches is quite another.