Home care articles by expert, Merrily Orsini

corecubed In the News

Home care expert, Merrily Orsini's monthly articles in CARING Magazine:
*These articles are reproduced with the express and limited permission of the National
Association for Home Care & Hospice and CARING magazine. All rights reserved.

January 2009: Using Your Agency Web Site as a Hospice Care Resource
Hospice and end-of-life care are perhaps the most sensitive types of service an agency can provide.
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December 2008: Year End Ramp Up: Web Site Strategies for 2009
Unlike many businesses, agencies providing care experience very little, if any, year-end downtime.
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November 2008: Holiday Dress-up for Your Web Site
The hustle and bustle of the holiday season is a special time of year, albeit stressful, and particularly so for those who provide in-home care.
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October 2008: Feeling the Heat of Keeping Up with Changing Legal Requirements? Your Web Site Can Keep Your Agency Cool!
Since providing home care involves numerous regulatory, reimbursement, and accreditation issues, home care agencies find themselves in a constantly changing legal atmosphere.
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September 2008: Looking for Increased Productivity? Look No Further Than Your Own Web Site
Using the Internet to increase business productivity is what smart home care agencies are doing to save time and money. Harnessing the Internet and the power of your Web Site to increase productivity is key to a successful business in today's market.
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August 2008: How and Why Marketing Efforts for Private Duty Services Are Unique
Within any industry, strategic marketing and communicating services play a vital role in any business' success.
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July 2008: You Have Implemented New Technology: Now What?
Increase ROI from New Product Offerings Using Web Site Promotion.
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June 2008: Better Safe than Sorry: Using Your Web Site to Promote Disaster Preparedness
Disaster preparedness is especially important for frail people. Learn how to provide the right information.
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April 2008: "The Three G's: Grassroots, Guerilla and Government"
Legislative issues facing home care.
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March 08: Marketing for More Medicaid Hours? Try the Internet.
Tap into an unexpected resource - the Internet.
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February 08: Using Your Web Site as a Marketing Tool for Long-Term Home Care
Families are looking to the Internet to find care for loved ones - make your Web Site visible.
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January 08: Formula for a Winning Web site
Designing a top-notch, leader of the pack Web site is within your reach if you understand a few basic points about branding and design.
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November 07: Sensitive Tactics for Marketing Hospice Care
Marketing hospice services can be a delicate matter. However in today's competitive marketplace, it is not only appropriate but essential for an agency to aggressively, yet tactfully market its services.
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September 07: Basic Rules for a "Resource Rich" Internet Site
The consumer has literally thousands of choices when it comes to finding information on the Internet. So it's important to make certain that your agency's stands out by being well designed, properly researched, truthful and frequently updated.
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August 07: Telehealth and Quality
In terms of medical practice, innovations in telecommunications systems and technology mean reaching more patients than ever before. Telehealth is making health care more accessible to people who have traditionally found it difficult or even impossible to benefit from modern modes of treatment or preventative care.
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June 07: Use SEO (Search Engine Optimization) to be found on the Internet
Your web site has been created; what's next? Consider search engine optimization to get your site ranked at the top of the search results.
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April 07: A Primer on e-Referrals
Communications today travel at the speed of Web. This means your home health company needs to not only have a presence on the Web but be easily found and contain all the information needed to make a decision or sway someone to use or refer to your agency.
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March 07: Internet Marketing 101
When it comes to using the Internet as a marketing tool, building the Web site is just the first step. Making certain potential clients can find it when they do Web searches is quite another.
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