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Browsing Category: Strategy

Avoid Marketing Pitfalls - Try a Winning Strategy Instead

Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When it comes to uniqueness, your competitors can't touch your creation - there's nothing else like it on the market. You've got a full inventory (or set process), an eager sales force and a logistics network that is second to none.

Now all you have to do is get the word out to all of your potentially eager customers.

Getting the money to market your product is easy. Developing a solid marketing plan that gives you the most for your buck, well, that's another story. How can you maximize your return on investment?

You might start by avoiding the following marketing mistakes...

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11 Jun 2010
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Strategy
 

Where’s Your Marketing Going?

"If you fail to plan, then you are planning to fail."

"If you don't know where you're going, you'll end up somewhere else."

Ever heard either of those quotes? They're so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You've got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?

It's true that time is always a concern. But, if you want to find marketing success, you've got to take time to plan. We can't emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus - the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.

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10 Jun 2010
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Strategy