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Browsing Category: Home Care Marketing

Storytelling as a Marketing Device

Does your marketing and branding reflect the story of your small business?  The public face that you give your company can offer rich details and background that intrigue your target market and draw more business to your organization.

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Best Way to Manage Business Growing Pains

Your business, like a young caterpiller, will go through many stages of growth before taking flight.  Who will help your business grow and spread its wings?

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03 Aug 2010
Author
Marissa Snook
Managing Director
Category
Home Care MarketingStrategy
 

Finding Your Business on the Web

If a potential customer doesn't know your exact web site address, how are they going to find your business on the web? Chances are, if your site isn't optimized for the search engines, the customers will find your competitor's web site rather than yours. Did you know that only 32% of Internet users will read to the bottom of the first page of results when performing a search? (iProspect) Only 23% of searchers go to the bottom of the second page of search results, and the numbers drop for every page thereafter. And as technology changes, getting listed on the first page of results will only become more important as searches will be possible in places like your television, phone and music players.

Search engine optimization is not for the faint of heart, as the tactics to get listed on the first page of results seem to require an understanding of a whole new language, but by understanding a few basic components of search engine optimization and with a strategic Internet marketing partner like corecubed, you can be well on your way to staying ahead of the competition and getting higher rankings in search engines.

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01 Jul 2010
Author
Category
Home Care Marketing