There’s no denying that content still reigns supreme, especially in the eyes of Google. Agencies with regularly updated, relevant content tend to rank higher in search results, get more clicks from social media, and establish stronger trust with visitors. One of the best ways to accomplish this is by maintaining a blog. But here’s the big question: What is your blog actually saying about your agency?
Spoiler alert: a neglected blog says a lot, and none of it’s great.
“We Don’t Have Time” Can Sound Like “We Don’t Care”
We get it. Between scheduling shifts, managing staff, responding to inquiries, and supporting families, who has time to blog? But when someone lands on your website and sees that your last post was from 2021, they may wonder if your business is still active. Even worse, they might assume you’re not staying on top of industry changes or that client communication isn’t a top priority.
Your blog is a chance to show you’re in the know—about care trends, local resources, and the challenges families face when a loved one needs support at home. If it looks abandoned, families might click away and never come back.
Your Blog Should Speak to the Right People
One common blogging misstep is writing for the wrong audience. Your target isn’t the general public or your peers; it’s primarily adult children who are suddenly finding themselves in the role of care coordinator. They’re stressed, short on time, and searching for answers.
Focus your content on what they’re worried about: how to spot signs that a parent needs help, how to start difficult conversations, or how to choose between different types of in-home support. These are the topics that resonate, get shared, and build trust.
Your Content Should Look as Professional as Your Care
Let’s be honest. Typos, confusing grammar, and outdated links don’t just hurt credibility; they can make your whole brand feel less reliable. Your care might be exceptional, but if your blog is full of errors or difficult to read, it could be sending the wrong message. Proofread every post. Use clear, accessible language. And make sure your layout is easy to scan and read on mobile devices.
Done Right, Blogging Builds Authority and Connection
A consistent, well-written blog does more than fill space on your website. It establishes your agency as a go-to resource for families navigating aging care. It’s the difference between being “just another agency” and being the one whose blog a social worker recommends or a family caregiver bookmarks.
Blogging also helps with your SEO strategy. Each post creates a new page for Google to index. More indexed pages mean more opportunities to show up in search results. Add in strategic keywords, helpful resources, and a local slant, and your blog becomes a powerful tool for lead generation.
Don’t Let Your Blog Be the Weakest Link
A blog that’s stale, sloppy, or off-topic does more harm than good. But a blog that’s current, insightful, and easy to read? That builds trust, drives traffic, and helps grow your agency.
If blogging is always at the bottom of your to-do list, let corecubed help. With our MOST home care marketing program, we deliver professionally written, SEO-optimized blog content tailored for your agency. You stay top-of-mind with families, and we take care of the hard part.
Want your blog to work as hard as your team does? Call us at 800.370.6580 to get started.