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Join corecubed at the HCAOA Annual Leadership Conference

Posted by Leigh-Ann Heuer to   News on August 19, 2015

Join corecubed at the HCAOA Annual Leadership Conference

The HCAOA Annual Leadership Conference is just around the corner, and guess who will be there? That’s right, the corecubed team will be rocking the HCAOA conference once again this year, and we’re hoping to see you there!

The 2015 HCAOA Leadership Conference is being held in Washington DC, where our country's founders worked, and, appropriately, the founder of home care marketing – our own Merrily Orsini – will be presenting at the conference. Her presentation, entitled "The Psychology of Home Care Buyers & Referrers: Why Content Marketing Works Wonders" will cover how the psychological buying path of a person seeking in-home care services for a loved one is far different than the psychology of someone wanting to purchase dry cleaning, window washing, landscaping, and so on.

Orsini will also discuss the different psychological processes at play for those professionals who refer in-home care services to their clients. This session will detail the typical buying journey of the home care consumer, as well as explore the psychology behind why professionals refer certain home care agencies over others. Attendees will learn how to engage consumers and referrers at each stage of the buying journey to win their confidence and the sale with proven content marketing techniques.

Don’t miss Merrily’s presentation on September, 29, 2015 from 9:00-10:30 AM. Learn more about the HCAOA Conference and find out how to register here.

We will also be hosting another chocolate, wine, and cheese party for independent home care agency owners and current corecubed clients on Monday, September 28th from 5:30 – 7:30 PM. Attendees will have the opportunity to talk to corecubed’s aging care marketing leadership trio about their sweet spot – home care marketing strategies for growth of your client base and your caregiver roster. Want to join us? Click here to RSVP!

Can’t join us at this year’s HCAOA Leadership Conference? Check out our Events page to learn about and register for any of our upcoming home care marketing events!


Author: Leigh-Ann Heuer
Lead Content Architect

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