Blogs are everywhere these days and boy do I love them! As a new homeowner, I’m addicted to remodeling and DIY blogs, and as an avid cook, I’ll read any blog with a good recipe. But blogs aren’t just for hobbyists anymore; they are part of the business world. And if your business doesn’t have one, let me tell you why it should.
Bites of Info that are Just the Right Size
As much as we crave information, very few people are willing to sift through a ton of text online to get it. Twitter limits you to 140 characters (no, not words, characters), which is great for a short burst—Art show tonight at the Art Haus. Doors open at 8:30 p.m. But when you need to convey something with a little more complexity, a blog offers the perfect forum, giving you enough space to inform in easily digestible segments. It’s the perfect balance.
It’s Your Soapbox
Look at your company blog as a platform for voicing your industry expertise. Here, you get to inform your customer base and give them a glimpse at why you are the best and most knowledgeable in the business. That said, it’s important to make sure your posts not only sound professional, but look professional as well. Use a blogging tool like WordPress to create a clean design for the overall aesthetic of your blog, and always, always proofread each entry before hitting Submit!
The All Important SEO
I’d be remiss if I failed to mention that there is an ulterior motive for including a blog on your company’s site. As informative and, in my humble opinion, awesome as they are, a blog that is part of your website also factors in to your site’s search engine rankings. Building a blog that features some important keywords can help increase your overall search engine optimization (SEO). Here’s a great article on tips to writing keyword-friendly posts. Keep in mind, though, that using a blog only as a vehicle for keyword stuffing is frowned upon and poor content just makes you look bad.
Want help getting your blog started? Drop us a line and let us know how we can help!
Author: Leigh-Ann Heuer
Lead Content Architect
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