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Branding 101

18 Jun 2010
Author
Category
Branding

If you don't brand yourself, others will. The fact is that the general public is already creating impressions and drawing conclusions about your company, and thus your brand. That alone is a big enough reason to make certain you are portraying an image that will benefit your company and living up to customer expectations. If you are a small company, branding becomes that much more important in a crowded marketplace. Creating positive and memorable positioning of your product or service in the minds of current and potential customers will help you to rise above the competition.

corecubed can help.

Having a skilled media relations professional who understands branding and the best ways to communicate your key messages is crucial. corecubed communications has experts on demand who will help you create and implement a branding strategy. We specialize in integrating your business needs with the best strategies for success using marketing+design+PR to provide business communications that sell. Our team of marketing and PR professionals provides quality services that are unsurpassed at any agency price.

Our strategic marketing communications capabilities range from strategic planning to full implementation of marketing and public relations plans, including total design across all media. We can fulfill all of your communication needs.

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Let me Introduce Myself. I’m the Customer.

15 Jun 2010
Author
Category
Strategy

Have you ever tried to sell a freezer to an Eskimo?

What about life insurance to a five-year-old? Roast beef to a vegetarian? An umbrella to a friend living in the Sahara? Flea spray to a woman with no pets? A parachute to the captain of a deep sea fishing vessel?

To successfully negotiate these sales would be a nearly impossible effort. Why? Because they all have one thing in common. In each situation, the merchant would be trying to sell something the prospective buyer doesn't want or need. She'd be marketing her product to the wrong people. Eskimos don't need freezers - and what would a sea captain do with a parachute? Jump off the nearest island?

It would be foolhardy to attempt these sales. In essence, it would be as if the merchant had forgotten one of the most important rules of marketing: knowing the customer.

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Avoid Marketing Pitfalls - Try a Winning Strategy Instead

11 Jun 2010
Author
Category
Strategy

Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When it comes to uniqueness, your competitors can't touch your creation - there's nothing else like it on the market. You've got a full inventory (or set process), an eager sales force and a logistics network that is second to none.

Now all you have to do is get the word out to all of your potentially eager customers.

Getting the money to market your product is easy. Developing a solid marketing plan that gives you the most for your buck, well, that's another story. How can you maximize your return on investment?

You might start by avoiding the following marketing mistakes...

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Where’s Your Marketing Going?

10 Jun 2010
Author
Category
Strategy

"If you fail to plan, then you are planning to fail."

"If you don't know where you're going, you'll end up somewhere else."

Ever heard either of those quotes? They're so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You've got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?

It's true that time is always a concern. But, if you want to find marketing success, you've got to take time to plan. We can't emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus - the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.

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