Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When it comes to uniqueness, your competitors can't touch your creation - there's nothing else like it on the market. You've got a full inventory (or set process), an eager sales force and a logistics network that is second to none.
Now all you have to do is get the word out to all of your potentially eager customers.
Getting the money to market your product is easy. Developing a solid marketing plan that gives you the most for your buck, well, that's another story. How can you maximize your return on investment?
You might start by avoiding the following marketing mistakes...Click Here to Continue Reading »