Blog } our thoughts

Avoid Marketing Pitfalls - Try a Winning Strategy Instead

11 Jun 2010
Author
Category
Strategy

Yes, you are all set with a dynamite new product or service that is sure to bring in the customers. You've done the studies and you are certain you are ready and top-notch. When it comes to uniqueness, your competitors can't touch your creation - there's nothing else like it on the market. You've got a full inventory (or set process), an eager sales force and a logistics network that is second to none.

Now all you have to do is get the word out to all of your potentially eager customers.

Getting the money to market your product is easy. Developing a solid marketing plan that gives you the most for your buck, well, that's another story. How can you maximize your return on investment?

You might start by avoiding the following marketing mistakes...

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Where’s Your Marketing Going?

10 Jun 2010
Author
Category
Strategy

"If you fail to plan, then you are planning to fail."

"If you don't know where you're going, you'll end up somewhere else."

Ever heard either of those quotes? They're so true. In business, and in life, if you just float around aimlessly, it can be hard to find success. But who has the time? You've got a business to run, financials to review, clients to serve. Where do you find the time to plan a marketing strategy?

It's true that time is always a concern. But, if you want to find marketing success, you've got to take time to plan. We can't emphasize enough the importance of completing a thorough and comprehensive marketing strategy to really find success for your business. But, in the meantime, there is a simple approach you can take to help get you through the present with some focus - the Three-Step Marketing Map. This is not a replacement for a good plan, but at least it satisfies the basic successful criteria of a) being written down and b) doing something positive towards a goal.

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Gold Medal Marketing Strategy: Social Media

08 Jun 2010
Author
Category
Social Media

If you think about it, learning how to beat the competition as an athlete is not unlike learning how to outshine the competition in social media marketing. For the same reason an athlete determined to take home the gold wouldn't just jump into the competition without a strategy for winning, companies shouldn't jump into social media marketing without a strategy in place for winning. After all, you create goals and strategies for other aspects of your marketing campaigns - why should social media marketing be any different?

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Public Relations: Who Needs It? Everyone!

07 Jun 2010
Author
Category
Public Relations

A company lives and dies by its reputation.

The key to creating a good reputation is establishing a friendly repartee with not only your customers, but also the public at large. Initiate a healthy relationship and the public will come to trust and respect your integrity. Create a bad impression and the potential customer will be less likely to walk through your door.

Your company's relationship to the outside world - this is public relations boiled down to its essence.

There's an old adage: Advertising you pay for. Public relations you pray for. It's true. Good PR is hard to come by. It's not the same as 'paid advertising'. You can't get it by simply forking over some cash and placing an ad in the paper. The men and women of today simply will not be patronized and are far too savvy to be bought off by such cavalier tactics.

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