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corecubed in the News

Speaking Engagements

September 22, 2016 - corecubed CEO Merrily Orsini presents The Psychology of Home Care Buyers and Referrers: Why Content Marketing Drives Inquiries at the MNCHA 2016 Annual Meeting.

August 4, 2016 - Merrily Orsini and C. Sam Smith present Healthcare 2030: The Future of Home Health at the Home Care Association of Florida's 2016 Conference.

July 29, 2016 - corecubed's Merrily Orsini and C. Sam Smith of AXXESS present Healthcare 2030: Are You Prepared to Meet the Challenges? at the 16th Annual Gulf Coast Home Care Conference in Point Clear, AL.

June 17, 2016 - corecubed's Merrily Orsini and C. Sam Smith of AXXESS present Healthcare 2030: Are You Ready? at the Home Care and Hospice Association of New Jersey's 2016 Annual Conference & Exhibition.

May 5, 2016 - corecubed CEO Merrily Orsini presents Customer Service… Impacting the Success of the Organization at the New Mexico Association of Home Health Care's Spring Conference.

March 30, 2016 - corecubed CEO Merrily Orsini presents at the Norton Women's Care Let’s Talk Series in Louisville, KY.

March 29, 2016 - corecubed CEO Merrily Orsini presents The 3 Building Blocks of Successful Home Care Marketing: Journey, Brand, & Content at the CAHSAH Home Care Manager Certification Program in Las Vegas.

January 28, 2016 - corecubed's Merrily Orsini and C. Sam Smith of AXXESS present Healthcare 2030: Are You Prepared to Meet the Challenges? at the Future of Home Care Conference and Technology Expo in Bloomington, MN

January 13, 2016 - corecubed CEO Merrily Orsini presents Get in Synch With The Psychological Journey of the Home Care Buyer at the at the HCAF Winter Conference.

News Briefs

May 2017: corecubed CEO Merrily Orsini speaks to Association for Home and Hospice Care of North Carolina.

May 2017: Amy Selle, Managing Director of corecubed, chosen to serve as judge for 2017 National Mature Media Awards.

April 2017: corecubed adds home care sales training to its service line-up and in-home care sales dynamo Shelle Womble joins the corecubed team.

June 2016: Amy Selle, Managing Director of corecubed, chosen to serve as judge for 2016 National Mature Media Awards.

May 2016: corecubed wins two Gold Aster Awards for the 2nd year in a row.

June 2015: Amy Selle, Managing Director of corecubed, chosen to serve as judge for 2015 National Mature Media Awards.

May 2015: corecubed wins two Gold Aster Awards.

March 2015: Merrily Orsini, President/CEO of corecubed, speaks at the 2015 Aging in America Conference in Chicago, sponsored by the American Society on Aging.

Publications

A number of prestigious publications have written articles about corecubed. Click on the publication logos below to read more about us.

Business First Entrepreneur Reuters
BNET The Lane Report Working Mother
Louisville SeniorsNews.net

 

Business First

December 2012: Business First
Senior sensibilities: Aging-care expert Merrily Orsini shares insights on industry trends, projections for the future.
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October 2008: Business First

Orsini named to home care, hospice board.

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March 2008: Business First 
corecubed Honored by Working Mother Magazine.

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July 2006: Business First

Core values: Entrepreneur Merrily Orsini - Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First about her own career as an entrepreneur and her recommendations for the next generation of business professionals.

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November 2003: Business First

A Web-based communications agency, corecubed, was launched this month when officials of Louisville-based My Virtual Corp. decided to form a separate entity to focus on public relations, design and marketing.
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Working Mother

Entrepreneur

October 2008: Entrepreneur
7 Hot Business Ideas - Senior-care industry is booming. corecubed’s special niche in helping senior care businesses start-up and thrive is recognized.
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September 2007:  Entrepreneur.com

Turning to Plan B - Sometimes even the best business ideas need some adjustments--or a complete overhaul. corecubed is included in this article on creative strategies for business growth.
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March 2008: Working Mother Magazine
Working Mother names corecubed one of the 25 Best Women-Owned Companies for 2008!
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The Lane Report

April 2008: Lane Report
corecubed ranks among top women-owned companies in U.S. - A Louisville marketing, public relations and design agency has been recognized by Working Mother magazine as one of the nation’s 25 best women-owned companies.
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March 2006: Lane Report
Louisville's First Lady of Home Care - Merrily Orsini turned social work lessons into a home-health legacy
Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in geriatrics to earn the trust of hundreds of families struggling to provide services to aging relatives.
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Louisville

July 2008: Louisville Magazine
23rd Annual Best of Louisville Awards Digital Age Entrepreneur:  Merrily Orsini

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Reuters

October 2003: Reuters
NewBiz: Small Biz Outlook Brighter, But Still Spotty.
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BNET

September 2007: BNET
How to Manage Employees in Remote Locations - Kelly Pate Dwyer

corecubed's Merrily Orsini is quoted, and several employees were interviewed in this resourceful and informative article. Thanks to technology and globalization, more and more business teams are working together across state lines and international borders. Many corporations employ “dispersed teams,” where a manager in New York may communicate daily with colleagues in Boston, Los Angeles, and Singapore.
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SeniorsNews.net

November 2007: SeniorNews.net
System Helps Home Care Agencies Boost Referrals - Until recently, many home care agencies didn't have to think much about marketing... But times have changed.
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