Marketing Channels - Integrated Marketing Strategies for your Website - Part 2
Part 2 of a multi-part series on marketing a business with a website as a core component covers the many channels open to use while trying to capture the attention of customers or potential customers.
A website is at the core of any marketing done today. Planning how to best use the website as the core component incorporates a) a strategy for success b) creating and using the right channels to capture interest of the target c) using Search Engine Optimization (SEO) in all one does d) keeping the content relevant, updated and engaging e) engaging users by blogging and social media f) using email communication appropriately g) taking advantage of media opportunities and posting each of those online, plus many other inbound marketing methods that drive traffic to a website and drive down the cost per lead.
There are so many components in today's best marketing strategy, that this part 2 of the 2012 educational series will introduce the various channels possible and suggest which is best for the business.
For more than 13 years, corecubed President/CEO Merrily Orsini has been providing integrated marketing strategy to a wide variety of businesses while Web Manager Will Chatham has been creating websites that entertain, engage, educate and entice. Join them for a FREE webinar, this second in a series, and start learning the best way to take your product or service to market to get the best results.
Presenter: Will Chatham
Web Manager
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