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Webcast: Creating The Framework For A Strong Home Care Seo Strategy

Date: July 11, 2017
Time: 1:00 - 2:00 PM EST
Register Now!

Search Engine Optimization (SEO) is a multilayered strategy that takes commitment, research, and evaluation over time in order to be effective. This webinar will showcase how home care agencies can build an SEO strategy the right way and keep it going. Digital marketing isn’t just a trend these days; it’s the way to get your business out in front of your audience. It’s also the way that people find the goods and services they want or need. But there are plenty of trends within digital marketing that tend to ebb and flow as technology and consumer habits evolve. Search engine optimization, however, remains a big deal in home care marketing trends you should be paying attention to. The difference in 2017 is that there is even less importance being placed on pay-per-click (PPC) ads than in the past. That’s because more people are using ad blocking technology which effectively renders your PPC ads invisible. Focus on SEO versus PPC in 2017.

Join Merrily Orsini, MSSW, President/CEO of corecubed, and Marissa Snook, Managing Director at corecubed and the administrator of corecubed’s award-winning MOST home care marketing program for a webcast hosted by HCAF, where you'll:

  1. Discover many of the page-ranking factors that affect an agency’s SEO.
  2. Learn how to prioritize SEO tasks for best results for your website.
  3. Explore how and if social media matters for SEO.
  4. Uncover some common myths of SEO.
  5. Establish the best way to measure success for your SEO efforts.

This program offers 1.0 contact hour to nurses, occupational therapists, and speech therapists. Cost for Certified, Private Duty, and Associate HCAF members is $29. Cost for non-members is $58.

Click here to register now!

Presenter: Merrily Orsini
President/CEO


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